LinkedIn Ads is certainly not the first place B2B marketers think to spend their video budget, but it should be! Yes, I know. LinkedIn at face value is a pricey platform in general. However, I’ve found LinkedIn Video Ads are the exception if worked into a larger brand effort or lead generation strategy. I’ve seen … Continue reading "Why You…
Read ArticleCreating unique downloads for your content marketing campaign can be a struggle. With millions of resources available online, how can you distinguish your downloads from the assets your competitors are providing? By making them interactive of course! You can unlock a world of possibilities for creative, useful, downloadable inbound marketing content using Adobe Acrobat Pro … Continue reading "How to…
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Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. It’s also about driving quality. It’s about producing a return. It’s about being able to directly tie efforts to results, especially for B2B. How do you achieve all of this? By … Continue reading "How to…
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These seemingly small, easy to overlook best practices will lower your ad spend and CPA. As many seasoned B2B advertisers know, LinkedIn’s powerful professional targeting and niche audience segmentation is hard to beat for business advertising. But if you’re a beginner to the platform, you will quickly notice that CPC (cost per click) costs tend … Continue reading "5 Simple…
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Most marketers and internet users alike are familiar with the concept of web retargeting: the practice of serving ads to internet users based on how they’re interacted with your company’s website. However, far too many people are unfamiliar with CRM retargeting, an extremely powerful way for B2B marketers to target prospects online, get more from … Continue reading "What Is…
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Whether you’re focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you to get your dose of marketing news and insights without interrupting your daily routine. But … Continue reading "Best Digital…
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LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries. I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions play an even more important role than targeting. Having the right exclusions can make or … Continue reading "Precisely Target…
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