November 8th, 2013

PPC vs. PPCs: A Reminder On Plurals & Pluralization Optimization In Paid Search

As paid search marketers, our number one goal is to spend efficiently for our clients. While we strive on being as lean and targeted as possible, many out of the box settings from the Ad Networks don’t aid this process without some tweaking. From high dollar, high volume keywords to important one-offs we want to … Continue reading "PPC vs.…

November 1st, 2013

Bing Ads Optimization: A Crucial Exclusion That Marketers Should Consider Avoiding

Are your Bing Ads underperforming? Hopefully you’ve applied sensible targeting, targeted terms, and a heap of negative keywords. However with Bing, you’ll likely want to analyze a specific setting that may be contributing to unwarranted spends. One of the most compelling arguments on why search engine advertising works is due to the fact that people … Continue reading "Bing Ads…

October 18th, 2013

How To Link AdWords & Google Analytics To Enable AdWords Auto-Tagging Tracking

The beauty of Google products is just how well they work together. However, many times getting products to speak with each other can be a beast. Every time we set up a new AdWords account we make sure to track via Google Analytics by using the “Auto-tagging” feature in AdWords. This allows for full data … Continue reading "How To…

October 4th, 2013

Google Webmaster Decay, Structured Data, Image Search & More: 9 Essential Takeaways From SMX East 2013

Having just arrived home from SMX East*, there’s no better time to recap the conference and share takeaways while still top of mind. Here are the 9 things that really stood out to me at this year’s New York City based conference. Google Doesn’t Really Care About Webmasters Anymore I felt like I was watching … Continue reading "Google Webmaster…

August 15th, 2013

Where You’ll Find Us: The Fall 2013 Edition

When it’s time to turn off the AC and the leaves begin to turn, it signals one thing: conference season is upon us. We’ve got a busy next few months as we’ll be speaking/moderating at 3 different conferences. Want to know where to find us? Here are all the dates of our Fall appearances: Allscripts … Continue reading "Where You’ll…

July 3rd, 2013

How To Tweak, Edit or Cancel Scheduled Email Reports In Google Analytics

Don’t get me wrong, I love how far Google Analytics reporting has come. Being able to turn every tidbit into repeatable reports is absolutely amazing. However, the default settings in Google Analytics have caused many of our clients who were initially dabbling with reports to become highly annoyed with the frequency of reporting. You see, … Continue reading "How To…

June 26th, 2013

Google Authorship Not Showing Up? Try These 14 Tips To Get Authorship Working For You

You’ve set up the authorship code on your website. You’ve set up your profile/verified your email address. Yet you’re still waiting for your profile picture to display next to your content in the search engine results pages.  You are frustrated, tired and about to give up. Have no fear, Cypress North is here! Over the … Continue reading "Google Authorship…

June 14th, 2013

SMX Advanced 2013 Highlights: Google+, Cutts Shirts, Bumbys & More

Year after year SMX Advance is inevitably my favorite search show of the year*. This year was no exception. In addition to the always stellar information, the parties, relationships made really put it over the edge.  Here were some of the highlights from this year’s show in image form: Google+! One of my favorite slides … Continue reading "SMX Advanced…

May 1st, 2013

Facebook Ads: How to Create Unpublished ‘Dark’ Posts

About a year ago, Facebook rolled out a new feature called “unpublished” posts (or dark posts) that gave advertisers the ability to create posts on a Facebook Business page that fans wouldn’t see unless they were included in the targeted audience group. Advertisers could allocate a certain budget towards the unpublished post, which would then … Continue reading "Facebook Ads:…

March 1st, 2013

Review: The Complete Social Media Community Manager’s Guide

Undoubtedly, one of the thought leaders in the social marketing space is AimClear. When we found out that Marty Weintraub & Lauren Litwinka from AimClear were writing a book , “The Complete Social Media Community Manager’s Guide,” we had to get a few copies to see what gems were inside. Turns out there were quite a … Continue reading "Review: The…