About a year ago, Facebook rolled out a new feature called “unpublished” posts (or dark posts) that gave advertisers the ability to create posts on a Facebook Business page that fans wouldn’t see unless they were included in the targeted audience group. Advertisers could allocate a certain budget towards the unpublished post, which would then … Continue reading "Facebook Ads:…
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Undoubtedly, one of the thought leaders in the social marketing space is AimClear. When we found out that Marty Weintraub & Lauren Litwinka from AimClear were writing a book , “The Complete Social Media Community Manager’s Guide,” we had to get a few copies to see what gems were inside. Turns out there were quite a few. … Continue reading "Review: The…
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Each social network’s cover images differ in size, and some of them (Facebook, Google+, Twitter) have overlapping profile pictures that should be taken into consideration when designing your cover photo to avoid accidentally hiding key information or visual elements. Today, we’ll make it even easier for you to size your photos properly with a one-stop … Continue reading "Social Media…
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The next few weeks are shaping up to be some busy ones here at Cypress North. We’re looking forward to participating in a few excellent conferences this month in NYC to stay current on the latest news and changes in our industries. Attending conferences fuels our passion for continued education and provides valuable insight about the … Continue reading "Where You’ll…
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Last week, I attended SMX Advanced 2012 in Seattle and left full of knowledge, insight and a bit of an airport infused hangover. Outside of travel complications, the show was a smashing success and I wanted to share some of the biggest takeaways that I gathered from the show. But first off the obligatory disclaimer: I do … Continue reading "11 Crucial…
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Just under a month from now, SMX East will be getting underway and I am pumped. This is my absolute favorite conference and I wanted to share why that is the case, and what I am excited for this year. Disclaimer, I write for Search Engine Land and am moderating panels for SMX, so my opinion may … Continue reading "11 Reasons…
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