Reality check: budget management in Google Ads is not easy. As every Google advertiser knows, from novice to seasoned professional, setting a daily budget for a campaign is not enough to keep your spending in check. Why? Because we live in a world where Google can spend up to 2x your campaign’s daily budget. When … Continue reading "A Google…
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Google Ads may be the most multi-faceted Ad Platform available today. If you work in Google Ads regularly, you likely know that there are a multitude of ways to target that specific audience you desire. We’ve found a way to knock out two targeting methods with one set of content using both custom audiences & … Continue reading "How to…
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Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…
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Looking at search terms that we’ve seen here recently, there is absolutely no doubt about it. Close Variants aren’t as close as they used to be. Is it a bug? Is it calculated? I’m not sure, but we’ve been fighting close variant bloat more than ever in our Google Ads accounts. Let me take you … Continue reading "Is Google…
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Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a game-changer for search campaign performance. Today I’m going to explain why you should be including … Continue reading "How to…
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In 2019 (to the delight of the digital marketing community) Google announced that marketers would now be able to apply four different audience formats to their search campaigns at the ad group or campaign level: in-market audiences affinity audiences seasonal event segments combined audineces You’ve probably used audiences in your display campaigns to narrow your … Continue reading "How to…
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Whether you’re focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you to get your dose of marketing news and insights without interrupting your daily routine. But … Continue reading "Best Digital…
Read ArticleGoogle Ads does not make budget management an easy task. As we all know (and roll our eyes at), Google allows campaigns to spend up to 2X their daily “budget”. This creates a need for advertisers to frequently check on daily campaign spend, particularly when they have a very limited budget, launch a new campaign, … Continue reading "A Simple…
Read ArticleFor a while, it seemed that nobody was ever going to catch up to Facebook from a targeting standpoint. Facebook’s ability to pinpoint specific users based on their behavior, demographics, or interests is still unmatched, but with the seemingly constant rollback of Facebook targeting options and advancements in targeting from Google Ads, that gap appears … Continue reading "Life Events…
Read ArticleNot all site visitors are created equal. Some folks might come to your site because their mother sent them a link to something “interesting” (eye-roll Mom, I’m so not into that), while others might be doing some initial research on products like yours. Others still might be on the hunt for exactly what you sell, … Continue reading "Taking Ad-vantage…
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