November 1st, 2013

Bing Ads Optimization: A Crucial Exclusion That Marketers Should Consider Avoiding

Are your Bing Ads underperforming? Hopefully you’ve applied sensible targeting, targeted terms, and a heap of negative keywords. However with Bing, you’ll likely want to analyze a specific setting that may be contributing to unwarranted spends. One of the most compelling arguments on why search engine advertising works is due to the fact that people … Continue reading "Bing Ads…

October 18th, 2013

How To Link AdWords & Google Analytics To Enable AdWords Auto-Tagging Tracking

The beauty of Google products is just how well they work together. However, many times getting products to speak with each other can be a beast. Every time we set up a new AdWords account we make sure to track via Google Analytics by using the “Auto-tagging” feature in AdWords. This allows for full data … Continue reading "How To…