I understand if you’re weary about paid search advertising. Google makes it all too easy to spend money without really knowing what you’re doing. So you try AdWords on your own, but quickly become frustrated when ad dollars run dry and you see no return on investment. That will definitely leave a bad taste in your … Continue reading "Not Sold…
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The crux of a solid paid search campaign indubitably is the ad copy that drives the user to make the click. When auditing paid search campaigns from other companies, it is always a shock to see the (lack of) ad testing that is used. An A/B split test is an extremely simple way to test … Continue reading "How To…
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When it comes to last year’s roll-out of enhanced campaigns in AdWords, one thing is for certain: the dayparting functionality is horrific. Maybe it’s Google trying to confuse low-level AdWords users to overspend, or maybe it’s an attempt to give users more control with the more terminal style offering. Either way, it’s a far cry from … Continue reading "How To…
Read ArticleIf you’re a digital marketer, you’ve likely run into quite a few cases of duplicate content in your day. If you’re a digital marketer, you’ve likely run into quite a few cases of duplicate content in your day. All joking aside, identifying duplicate content isn’t pleasurable; it forces you to burn quite a few calories … Continue reading "The Quickest…
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While Contextual, Behavioral, or Interest based ad placements aren’t the sexiest of the ads, they shouldn’t be left neglected. Sure, they aren’t as fancy as retargeted placements or social ads but as Paid Search Marketers know, these types of placements can have great value (if executed properly). One thing that we do on a regular basis … Continue reading "Clean Up…
Read ArticleAs paid search marketers, our number one goal is to spend efficiently for our clients. While we strive on being as lean and targeted as possible, many out of the box settings from the Ad Networks don’t aid this process without some tweaking. From high dollar, high volume keywords to important one-offs we want to … Continue reading "PPC vs.…
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Are your Bing Ads underperforming? Hopefully you’ve applied sensible targeting, targeted terms, and a heap of negative keywords. However with Bing, you’ll likely want to analyze a specific setting that may be contributing to unwarranted spends. One of the most compelling arguments on why search engine advertising works is due to the fact that people … Continue reading "Bing Ads…
Read ArticleThe beauty of Google products is just how well they work together. However, many times getting products to speak with each other can be a beast. Every time we set up a new AdWords account we make sure to track via Google Analytics by using the “Auto-tagging” feature in AdWords. This allows for full data … Continue reading "How To…
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YouTube Annotations is a powerful marketing tool that can be used to increase engagement, viewership, and subscribers to your videos and YouTube channel. Using video annotations, there are a variety of options that allow you to direct traffic, provide general context or information, and help users navigate to where you want them to go. It’s … Continue reading "How to…
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It used to be that you needed a web developer to modify your site’s code in order to add structured data tags — and in more advanced cases, you probably still do. However, for simple semantic tagging of common things like a title and image, Google built a handy tool that helps webmasters tag basic … Continue reading "How to…
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