October 4th, 2023

B2B Marketing With the Rise of Gen Z: Navigating the Digital Native Workforce

Explore the unique challenges & opportunities of marketing to Gen Z in the B2B space. Discover how these digital natives are reshaping the professional world & what it means for marketing strategies. Stay ahead in the era of Gen Z with expert insights.

August 23rd, 2023

5 Steps to Conduct a Successful Social Media Audit

Are your social media platforms in need of a refresh? Follow these 5 steps to audit and optimize your platforms for success.

April 28th, 2023

5 Tips for Getting the Most Out of the LinkedIn Ads Campaign‌ Manager

Read these 5 ways you can leverage the insights in the LinkedIn Ads Campaign Manager to manage and optimize your LinkedIn ads.

November 30th, 2021

23 Of The Best Resources For Starting A Digital Marketing Career

The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing to me. Attribution was the least of my concerns. And what is the big deal … Continue reading "23 Of…

June 29th, 2021

Pinterest as a Search Engine: An Advertisers’ Guide to Keyword Targeting in Pinterest Ads

Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their interests. But, for advertisers, Pinterest has features that are unique to it as a social … Continue reading "Pinterest as…

September 24th, 2019

How to Transform Your Static Images into Animated Video Ads With Facebook’s Video Creation Kit

As the digital space continues to evolve, video has become more dominant than ever before. Attention spans are shorter, people expect to be entertained, and messaging must be communicated in a fascinating way. For businesses with limited time and budget, creating engaging video ads can be a daunting task. That was until Facebook’s Video Creation … Continue reading "How to…

September 18th, 2019

Best Digital Marketing Podcasts

Whether you’re focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you to get your dose of marketing news and insights without interrupting your daily routine. But … Continue reading "Best Digital…

August 22nd, 2019

Precisely Target Your Ideal B2B LinkedIn Audience With One Powerful Tool

LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries.  I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions play an even more important role than targeting.  Having the right exclusions can make or … Continue reading "Precisely Target…

March 12th, 2019

Facebook Ads Budget Optimization: Everything You Need To Know

Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook’s Campaign Budget Optimization will become the default setting for all campaigns, forcing advertisers to rely on the Campaign level when setting a budget. Read the official … Continue reading "Facebook Ads…

February 11th, 2019

Deep Dive: Reddit Ads Update

With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We’re diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward. The Update First, a new campaign objective was added: app installs … Continue reading "Deep Dive:…