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By Hope DiNatale
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As the digital space continues to evolve, video has become more dominant than ever before. Attention spans are shorter, people expect to be entertained, and messaging must be communicated in a fascinating way. For businesses with limited time and budget, creating engaging video ads can be a daunting task. That was until Facebook’s Video Creation … Continue reading "How to…

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By Christine Zirnheld
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Whether you’re focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you to get your dose of marketing news and insights without interrupting your daily routine. But … Continue reading "Best Digital…

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By Cole Soldwisch
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LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries.  I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions play an even more important role than targeting.  Having the right exclusions can make or … Continue reading "Precisely Target…

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By Greg Finn
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Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook’s Campaign Budget Optimization will become the default setting for all campaigns, forcing advertisers to rely on the Campaign level when setting a budget. Read the official … Continue reading "Facebook Ads…

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February 11th, 2019

Deep Dive: Reddit Ads Update

By Hope DiNatale
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With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We’re diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward. The Update First, a new campaign objective was added: app installs … Continue reading "Deep Dive:…

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By Christine Zirnheld
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The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook Dynamic Creative, Facebook Creative Hub & Google RDAs, has made life so much easier than … Continue reading "Digital Marketing…

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By Jennifer Kaite
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Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad variations and serve them across multiple placements to see what combination works best with their … Continue reading "The Ultimate…

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By Greg Finn
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Facebook’s Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there’s not a lot to complain about. The only issue that we have is the setup when dealing with non-savvy clients (and a potential … Continue reading "How To…

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By Greg Finn
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Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups have quite a few amazing features that frankly cannot be found elsewhere. With that, there … Continue reading "Why You…

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By Keelin Burke
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The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook’s back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself … Continue reading "Instagram for…

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