Google Ads: The Complete Guide

The Ultimate Playbook for Digital Marketers

If you’ve ever had a question about Google Ads, you’re going to want to bookmark this page.

We put this resource together as a guidebook, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. We’re going to explore every setting, ad type, keyword match type, conversion action, and bid strategy. We’ll cover the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn’t want you to know. As to not overwhelm you, we broke it up into ten comprehensive chapters.

Ready to dive in? Follow along from start to finish or jump straight to a topic of interest.

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