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By Julia Meteer
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Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step of how to import Google Ads campaigns into Microsoft Advertising using a real-world example. We’ll … Continue reading "Importing Campaigns…

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By Catherine Woodcock
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Guide to Setting Up Campaign Experiments In 2022 Goodbye, drafts! Early in 2022, Google Ads overhauled their campaign experiments, making it easier for advertisers to run A/B tests within the platform. This article will outline how to set up an experiment on the new and improved Google Ads experiment page. Why should you run a … Continue reading "How to…

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By Nicole Waddington
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The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing to me. Attribution was the least of my concerns. And what is the big deal … Continue reading "23 Of…

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