Animated Video
Total talent management solutions brought to life. Broadleaf Results has been providing customers with workforce solutions for decades, but they wanted to differentiate themselves within the industry with a complete rebrand and new brand name. Cypress North stepped in to create a video that offers an overview of their services in an easy-to-consume and engaging format. Every detail was chosen to align with their new branding and resonate with their target audience – effectively telling their story through modern design techniques, illustrative sound, and relatable language.
White Paper Design
Cypress North also created a white paper around The Future of Talent Management. This 16-page document is filled with unique graphs, custom treated imagery, typography and more.
Custom Infographics
An infographic is a visual way to represent information or data in an engaging format. In addition to improving data-recall from a particular audience, representing information visually provides an opportunity to add corporate branding to what would be mere facts and figures. We created the “A Guide to Getting Started & Seeing Success” infographic for Broadleaf Results, making sense of data utilizing custom iconography, graphs, and typography.
Digital Ads & Marketing
To promote Broadleaf’s services and increase brand recognition, the Cypress North creative and marketing teams worked together to create a marketing campaign. Using Broadleaf’s new branding, we created ads that performed as good as they looked.
Project Highlights
Video
- Animation
- Illustration
- Video Editing
- Music Sourcing
- Voice Over Sourcing
Design
- Custom Iconography & Graphs
- Digital Ad Design
- Infographic Design
- Photography Sourcing
- Photography Treatment
Marketing
- paid search marketing
- paid social media marketing
- content strategy
- copywriting and editing
- full site tracking
- Google Data Studio reporting
- Conversion rate optimization
- Conversions and goal tracking