Branding & Iconography
For 80 years and counting, Carver Pump has been producing their 100% American made centrifugal pumps in Muscatine, Iowa. In 2017, they partnered with Cypress North to not only refresh their logo, branding, and identity but also to create a new, industry leading website optimized for their search marketing efforts.
Website Design & Development
The new site is a completely custom build, from the desktop and mobile design to the unique components and data relationships that make up the UI/UX. Carver Pump now has a digital presentation that matches their realworld reputation as a leader in centrifugal pump manufacturing.
Custom Features
Explore each component of the pump with the interactive map we created.
Project Highlights
Design
- Custom Logo Design
- Branding
- Website Layout Design
- Typography
- Photography Treatments
- Iconography
- Product Blueprint Design
Software Development
- Pump Product Engine
- Store\Case Study Engine
- Interactive Distributor Maps
- Resources & Manuals Library
- Pump Application & Use Case System
- Built for Mobile
- Data Relation Engine to Display Relevant Products
- Interactive Pump Blueprints
- Custom WordPress Theme Development
Marketing
- Organic Marketing
- SEO Baseline