One of our existing partners, Circle Line Sightseeing Cruises, acquired the iconic New York Water Taxi in 2017. As operations changed hands and integration efforts fired on all cylinders, we deepened our partnership with New York Cruise Lines. Working closely with NYWT’s marketing team, we quickly realized the value and potential of the brand’s bold colors and rich history. We developed a series of illustrations, animated videos, and unique Facebook Canvas experiences to promote brand awareness and sales.