Shopping Ads

Shopping ads give you a way to meet potential customers where they’re browsing and provide them with the products they’re looking for in real time. Whether you’re a B2B or D2C organization, our digital marketers can work with you to set up shopping campaigns that attract users and drive revenue.
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FEED MANAGEMENT & OPTIMIZATION

Enhance product visibility, streamline inventory, and increase conversions. Our team has experience optimizing inventory feeds in a range of feed management platforms, including Symprosis and Feedonomics. We’ll facilitate integration between hosting platforms like Shopify and WooCommerce, and marketing channels like Google Merchant Center and Bing Merchant Center.

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REVENUE-DRIVING BID STRATEGIES

We’ll leverage a variety of bid strategies to enhance campaign efficiency and deliver maximum returns for your organization. Working with different strategies, including Target Return on Ad Spend and Target Cost Per Acquisition, helps us give you more control and increase your revenue.

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MULTI-PLATFORM COMMERCE MANAGEMENT

Our team is well-versed in some of the most common commerce platforms, like Google Merchant Center and Microsoft Merchant Center. We’re also constantly experimenting with other platforms, like Meta Commerce and TikTok Shop, to identify new ways to increase visibility for our clients’ products and services.

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Want another set of eyes on your shopping campaigns?

Our team is here to help! Reach out to get in touch with our Ecommerce experts.

Supporting Solutions

Go beyond shopping ads. Our team is experienced in all aspects of Ecommerce.

Tap into a deep understanding of ranking factors to better position your products and categories in search engine results pages, and uncover opportunities for improvement across your navigation, product pages, and checkout process.

  • SEO-based page categorization and hierarchy
  • Product page layout
  • Checkout optimization

Shopping campaigns can drive traffic to your site, but that's only half the battle. If you need help getting your potential customers across the finish line, Cypress North can help! We'll work with you to develop a cohesive, intuitive user experience, boost sales, and better analyze performance across channels.

Need some more information?

Talk to Jess and find a custom solution that's right for you!

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Vice President of Marketing Operations & Client Services

Jess Budde