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7 Things We Learned From Ginny Marvin Ahead of Google’s August Bidding Update
Last month, Google Ads announced that new Smart Bidding changes will be rolling out on August 17. These shifts will impact overperforming campaigns limited by budget that use a target by having them perform more closely toward their set target. […]
10 Digital Marketing Hot Takes from SMX Advanced
If you ever need a hot take, put a few hundred digital marketers in one place at the same time. We know there's a lot of advice and opinions out there relating to our industry. So when we were at […]
Why You Might Not Need an LLM to Leverage AI for Your Business
Many businesses looking to incorporate AI in their websites assume they need an LLM, but that’s not the case. Here’s why an embedding model may be enough for you.
The Hidden Costs of a CRM That Doesn’t Fit Your Team
Over the past several years, I’ve been called in to help with more than a few messy Customer Relationship Management (CRM) and HubSpot situations. Some were mid-migration or implementation. Others already poured months (or sometimes years – yikes) and a […]
Why Pinterest Should Be Part of Your Ecommerce Strategy
As marketers, we all know Google and Bing. Both are tried-and-true platforms for pure search intent and play an important role in marketing strategies – especially for ecommerce. But there’s another platform that’s often overlooked where you can increase your […]
