Brooke Hastings
CRM StrategistBrooke + CN
Established 2026Brooke is a CRM Strategist who joined our digital marketing team in February 2026 and works out of our Rochester office.
In her role, Brooke works closely with our internal teams and clients to audit existing customer relationship management (CRM) strategies and platforms. She then develops strategic roadmaps to ensure those CRMs are optimized for each client and are efficiently driving growth and revenue.
Brooke studied communications and business at the University at Albany, with concentrations in marketing and information systems business analytics. Before joining us at Cypress North, she spent time in the telecommunications and staffing industries, where she led marketing operations, CRM, and automation efforts.
When she’s not working, Brooke likes to have trivia and game nights with her friends, do yoga and pilates, thrift shop, paint, and work with air-dry clay. She also enjoys watching Bravo reality shows, traveling, and spending time with her long-haired dachshund, Tater Tot.
Written By Brooke
The Hidden Costs of a CRM That Doesn’t Fit Your Team
Over the past several years, I’ve been called in to help with more than a few messy Customer Relationship Management (CRM) and HubSpot situations. Some were mid-migration or implementation. Others already poured months (or sometimes years – yikes) and a […]
