Website Design & Development
For nearly 60 years, Acara (formerly Superior Group) has been one of the largest talent solution providers in the United States. After over a year of brand research and planning, Superior Group changed its name to Acara Solutions and unveiled the rebrand with an industry leading website and design. The new site is a custom WordPress solution designed, developed and marketed by Cypress North in partnership with Acara.
Marketo Design & Integration
Cypress North created multiple email templates to follow the new branding as well as the website design. The templates were then integrated into Mailchimp.
Organic & PPC Marketing
When Acara was ready to launch their new name and brand, they needed to seamlessly transition their old online presence into a new one. This meant launching their new website in a strategic way that does not lose the value their old site has built up over the years, creating copy that speaks the language of their new brand, and informing current and future customers of the change via PPC advertising.
Blog & Download Design
As a leader in the talent space, Acara Solutions needed a location where they could share expertise, highlight company activity, attract new visitors and integrate with a CRM. A new blog was designed that ported over all previous posts, imagery and existing search value. The end result was the creation of a very versatile space where new content could thrive.
- New brand creative
- Mobile responsive website design
- Custom Iconography
- Custom graphical center pieces
- Branded Hero Image treatments
- Email Template Design
- Social Media Template Design
- Whitepaper/Case Study resource system
- Integrated Gravity Forms for paywalled content
- Mailchimp Integration
- Custom Staff Management Component
- Custom WordPress Theme
- “A” Performance grade on pingdom
- Dedicated Server Hosting
- PPC Advertising
- Organic Marketing
- Social Campaign Management
- Marketing Analytics