Alfa Laval

Website Design & Development

Mobile App Development

Social & PPC Marketing

Website development

In the complex world of industrial heat exchangers it can be tough to know what products will meet your requirements. Alfa Laval is a global leader in this space and took the progressive step to engage Cypress North to design, develop, and market a Heat Exchanger Advisor application. Through a visual questionnaire on desktop and mobile devices, users are provided with the product lines that can fulfill their needs in a ranked order indicating the best fit.

 

 

 

Social & PPC Marketing

Alfa Laval made a significant investment to improve their US-based manufacturing and distribution with 3 new or updated locations. They turned to Cypress North for assistance in content creation for their social channels to tell a visual story centered around the concept of “Closer to you”. With the goal of sharing facility news to a broad audience of current and potential customers, Cypress North created an animated video and multiple social media images highlighting Alfa Laval’s strengthened US presence.

 

 

HX Advisor Custom Features

The HX Advisor application is only one part of the puzzle. In addition, we worked together to create a technical community of industry folks called Peer Talk. Not only does Peer Talk allow engineers and purchasers to discuss problems and solutions, but Alfa Laval monitors and contributes to the conversations and an industry expert.

 

Project Highlights

Design

  • Visual and Intuitive Questionairre
  • Mobile responsive web design
  • Mobile Application Design
  • Product Detail Pages
  • Forum Design
  • Digital Ad Creative

Software Development

  • Custom Advisor Application
  • iOS and Android Apps
  • Peer Talk Forum
  • Geo-fencing
  • Web Application Firewall
  • Content Delivery Network
  • Hosting Solution

Marketing

  • Full site tracking and analytics
  • Organic marketing foundation
  • Paid search marketing
  • Paid display remarketing funnel
  • LinkedIn marketing
  • Explainer video creation

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