Paid Search Marketing
Cypress North’s marketing team worked with MIT Technology Review to increase subscription sign-ups through paid search marketing. We reorganized their campaign structure to optimize for both brand name searches and non-branded vertical-specific searches. Campaign settings were used strategically to drive conversions and lower the cost per subscription sign up. These efforts, along with the new targeted landing pages, lead to a 90% overall decrease in CPA.
Social Media Marketing
The nature of MIT Technology Review’s niche publication makes it an ideal fit for social media ads targeted for users with specific interests. We created vertical-specific prospecting campaigns on Twitter, Quora, and Reddit to increase subscriptions.
Hubspot Landing Page
MIT Technology Review covers a myriad of technologically advanced topics from cryptocurrency to biogenetics. Cypress North created vertical-specific landing pages that highlight specific topics to increase coveted and highly valuable non-branded and prospecting conversions.
Project Highlights
Marketing
- Hubspot Landing Pages
- Paid Search Marketing
- Social Media Marketing