Rich Products

Website Design & Development

Marketo Design & Integration

PPC Marketing & Ad Design

Website Design & Development

With over 70 years of raising the bar on developing foodservice solutions, Rich’s Food Corporation needed to revamp their Foodservice website to reflect their commitment to quality and to enhance their customer’s experience. After a Global Rebranding initiative, they reached out to Cypress North to complete the website project. We were able to brainstorm a sound plan that touched on all necessities of Design, Development, and Marketing with the goal of building the new site to make a captivating, beautifully done, userfocused website that would help the customer find the product they need quickly and efficiently.

 

Marketo Design & Integration

Adhering to the new brand standards, we integrated the new design into Marketo.

 

 

PPC Marketing & Ad Design

As the leading national supplier of frozen doughs, crusts and flatbreads, Rich’s Foodservice wanted to advertise their pizza division’s offerings to schools, healthcare facilities, convenience store operators, and more. We put an extensive paid search campaign into place utilizing Google Ads, Bing Ads, and Facebook. From search ads and display ads, to Gmail Sponsored Promotions, remarketing, and more, we made sure that we had the market covered.

Project Highlights

Design

  • Custom web design adhering to brand standards
  • Flexible Design applied across 3 divisions
  • Custom iconography and image treatments
  • Landing Page Design
  • Email Temaplate Design
  • Feature Page Design
  • Digital Ad Design

Software Development

  • Custom WordPress Theme
  • Product Catalog pulled in real-time
  • Custom API integrations
  • In-depth, unified search
  • Recipe Repository API
  • Auto PDF generation and emailer
  • Marketo integration

Marketing

  • Redirection of 1000’s of URLs
  • Full site tracking and analytics
  • PPC marketing
  • Copywriting
  • Data Studio Reporting
  • Goal and event tracking
  • Organic Marketing

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