Rich’s Foodservice

Website Design & Development

Marketo Design & Integration

PPC Marketing & Ad Design

Website Design & Development

With over 70 years of experience developing solutions for the foodservice industry, Rich Product Corporation (Rich’s) needed a new foodservice website to reflect their commitment to quality and to enhance their customer experience. After a global re-branding initiative, they reached out to Cypress North to complete the project. We put together a comprehensive plan that touched on all aspects of Design, Development, and Marketing to build a new site that would be captivating, beautiful, and user-friendly.

 

Sticker Sheet

Need a branded handout for your employees or clients? Sticker sheets are useful, eye-catching, and fun! Cypress North has experience with many forms of printing and proper protocols to ensure your merch will look top-notch.

 

Nutritional Facts Generator

Rich Products sells foodservice products around the globe. Crucial information such as handling instructions, shelf life, ingredients, and nutritional facts are critical to the sales process and must be presented accurately and consistently in the US and Canada. 

 

As part of our nearly decade long partnership with Rich’s, Cypress North developed a solution for generating product fact sheets and their corresponding nutritional panels. The sheets can be customized with various parameters and co-branding and the system includes an internal web interface for configuring them. In addition, a full API was created that services various systems and sites to fetch fact sheets and nutritional panels consistently. The system accounts for multiple languages, divisions, and formats and can return multiple products at once.

 

PPC Marketing & Ad Design

As the leading national supplier of frozen doughs, crusts and flatbreads, Rich’s Foodservice wanted to advertise their pizza division’s offerings to schools, healthcare facilities, convenience store operators, and more. We put an extensive paid search campaign into place utilizing Google Ads, Bing Ads, and Facebook. From search ads and display ads, to Gmail Sponsored Promotions, remarketing, and more, we made sure that we had the market covered.

Marketo Design & Integration

Adhering to the new brand standards, we integrated the new design into Marketo.

 

 

Project Highlights

Design

  • Custom web design adhering to brand standards
  • Flexible design applied across three divisions
  • Custom iconography and image treatments
  • Landing page design
  • Email template design
  • Feature page design
  • Digital ad design

Software Development

  • Custom WordPress theme
  • Product catalog pulled in real-time
  • Custom API integrations
  • In-depth, unified search
  • Recipe repository API
  • Auto PDF generation and emailer
  • Marketo integration

Marketing

  • Redirection of thousands of URLs
  • Full site tracking and analytics
  • PPC marketing
  • Copywriting
  • Data Studio reporting
  • Goal and event tracking
  • Organic marketing

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