Rich’s Foodservice

Website Design & Development

Marketo Design & Integration

PPC Marketing & Ad Design

Website Design & Development

With over 70 years of experience developing solutions for the foodservice industry, Rich Product Corporation (Rich’s) needed a new foodservice website to reflect their commitment to quality and to enhance their customer experience. After a global re-branding initiative, they reached out to Cypress North to complete the project. We put together a comprehensive plan that touched on all aspects of Design, Development, and Marketing to build a new site that would be captivating, beautiful, and user-friendly.

 

Marketo Design & Integration

Adhering to the new brand standards, we integrated the new design into Marketo.

 

 

PPC Marketing & Ad Design

As the leading national supplier of frozen doughs, crusts and flatbreads, Rich’s Foodservice wanted to advertise their pizza division’s offerings to schools, healthcare facilities, convenience store operators, and more. We put an extensive paid search campaign into place utilizing Google Ads, Bing Ads, and Facebook. From search ads and display ads, to Gmail Sponsored Promotions, remarketing, and more, we made sure that we had the market covered.

Project Highlights

Design

  • Custom web design adhering to brand standards
  • Flexible design applied across three divisions
  • Custom iconography and image treatments
  • Landing page design
  • Email template design
  • Feature page design
  • Digital ad design

Software Development

  • Custom WordPress theme
  • Product catalog pulled in real-time
  • Custom API integrations
  • In-depth, unified search
  • Recipe repository API
  • Auto PDF generation and emailer
  • Marketo integration

Marketing

  • Redirection of thousands of URLs
  • Full site tracking and analytics
  • PPC marketing
  • Copywriting
  • Data Studio reporting
  • Goal and event tracking
  • Organic marketing

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