Rich's Academy
Learning Platform

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Project Goals

A lot changed during the pandemic, and many companies needed to shift to better serve their clients. Rich’s USA wanted to do that by launching Rich’s Academy – a learning platform for clients and employees.

The goal was to create a free platform with educational content, including continued education courses and trainings, trends, insights, and live events. The platform would also give culinary professionals a direct line to Rich’s experts.


  • Data Analysis
  • Graphic Design
  • Strategy & Positioning
  • UI/UX Design
  • Web Development

Rich's Academy Learning Platform

UI/UX Platform Design

We wanted to design a platform that would be a helpful, educational resource for culinary professionals, but also one that would be easy for the Rich’s team to update, add content, and interact with users. The site also had to support integration with the company's customer relationship management (CRM) system.

Rich's wanted the site to provide an easy way for chefs to further their culinary education with access to on-demand content, consultation opportunities, and suggestions for relevant products or new product launches. A key goal of the project was also to keep a focus on the mobile experience users would get with the new site.

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Discovery & Positioning

Through our discovery process, we determined the main goals for the new platform and outlined them in a positioning document. This helped us keep our objective in mind throughout the design and development of the platform – to provide custom experiences for each user to feel educated, informed, and supported.

What They're Saying

“Digital strategy is a living, breathing thing. Consistent, open communication and ongoing analysis are essential to refining campaigns and building on success.”

Jessica Budde

Vice President, Marketing Operations & Client Services, Cypress North

“We join our clients' team in the truest sense. When giving recommendations & feedback, you'll hear 'we,' not 'I.'”

Greg Finn

Head of Performance & Innovation / Partner, Cypress North

“Graphic Design is visual problem solving. You have to wear multiple hats to see all possible perspectives. One design can look beautiful while another works great, the magic happens when it works beautifully.”

Jordan Siefer

Creative Director, Cypress North

“There are infinite ways to accomplish the same task. We figure out the one that is going to have the longest lasting value, be maintainable, and prop up that effort for the longest period of time.”

Matthew Mombrea

CTO / Partner, Cypress North

“We understand the complicated choice a client has to make, and if they are willing to bring us in, it is our mission to better understand their goals, clearly describe how we can help, and take the optimal route forward.”

Jon Nalewajek

Senior Software Engineer, Cypress North

Meet the project leads

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