Website Design & Development
Rich’s wanted to educate applicants on their organization and employer branding to attract the perfect candidates to join their family of associates. To accomplish their goal, they required a new website and digital marketing strategy to improve SEO efforts and user experience. Cypress North created a design that worked harmoniously with Rich’s job search and application platform for a seamless applicant experience.
Video Testimonials
Associates telling stories and their personal experience is a very important part of the careers site. Hearing from real Rich’s associates from different career areas made the site more authentic and inviting. Cypress North’s creative department organized, interviewed, shot and edited these beautiful testimonials that live on the associate stories page.
Animated Explainer Video
Rich’s business can seem complicated or confusing to applicants when they are trying to learn about what Rich’s business is. Cypress North proposed an animated explainer video to visual layout all of the divisions of Rich’s business.
Photography
Stock photography can come off posed and cold. In order to give a an applicant a real honest representation of Rich’s and it’s culture, organic photography was a necessity. Cypress North’s creative department shot and edited photography to fit the mood and feel of Rich’s careers website. You will see our photography sprinkled throughout the site.
Infographic Design
A great way to educate and inform viewers is with an infographic. Rich’s wanted to show how large of a company they are and what a reach they have. Cypress North’s created a custom infographic visually demonstrating global reach as well as associate numbers.
Project Highlights
Design
- Custom web design adhering to brand standards
- Custom Image treatments
- Animation
- Video Shooting & Editing
- Photography
- Custom Infographic Design
- Custom Icon Design
- Copywriting
Software Development
- Custom theme
- Created custom plugins on top of platform
- Mobile Responsive
Marketing
- Keyword Research
- Organic Marketing
- Google Analytics Set Up
- Google Tag Manager Set Up
- Redirection of hundreds of URLs
- Full site tracking and analytics
- Data Studio reporting