Rich's Careers
Careers
Portal
& supporting
creative content
+
Project Goals
Rich’s wanted to create a new site for prospective employees to learn about their business, people, and culture in one centralized location. The new site also had to include a place for job-seekers to find and apply to open positions, encouraging more applicants.
Solutions/Deliverables
- Graphic Design
- illustration
- Photography
- Print Design
- Strategy & Positioning
- UI/UX Design
- Video
Rich's Careers
UI/UX Design
The UI/UX of the careers website needed to reflect the Rich’s brand properly, but also be able to stand alone as a talent acquisition website. Rich’s wanted to give job-seekers the opportunity to create a profile to make it easier for them to apply to jobs and learn about future opportunities.
View Website
Strategy & Positioning
After going through our discovery process with Rich’s, we put together a strategy and positioning document to use throughout the project and for the client to keep. The document outlined:
- Industry, segments, & trends
- Users, personas, & their journeys
- The core value of the Rich’s Careers page
- Our core promise
- Website goals
Design Direction
We also put a design direction document together, laying out the goals and challenges of the website, as well as the anatomy we agreed upon, including color palette, fonts, and logo systems.
Animated Explainer Video
Rich’s is a large business with several divisions, and can seem complicated to applicants trying to learn about the company. We designed an animated video to better explain Rich’s as an organization, eliminating any confusion for potential employees looking to develop an understanding of the company.
Testimonial Videos
The best way to get the message across about a company’s culture is to hear directly from employees. Our creative team filmed interviews with real Rich’s associates from different divisions in the business to use on the careers website. The videos we shot and edited were authentic, and gave prospective employees a chance to learn about the business and culture directly from people experiencing it.
View All Testimonials
Photography
If you want to successfully develop an employer brand, you can’t rely on stock photos. Potential employees want to see real people doing their jobs in their actual workplace. For Rich’s we wanted to use custom photography to give applicants an honest representation of the company culture.
Our creative team spent time with associates from Rich’s, capturing their day-to-day work and responsibilities. We then edited the photos to fit the mood and feel we agreed upon for the careers website.
What They're Saying
Jordan Siefer
Creative Director, Cypress North
Jon Nalewajek
Senior Software Engineer, Cypress North
Matthew Mombrea
CTO / Partner, Cypress North
Thankfully, Cypress North took us on as a client and embraced our story, our challenges, and our vision. Since partnering, our online presence has skyrocketed. Our website traffic, social media engagement, and online sales have all seen exponential growth due to the Cypress North team’s ability to listen, collaborate, and adapt to our ever-changing needs. With their help and guidance, I am no longer bogged down by daily marketing duties and I can now explore new avenues for business expansion.”
Joe DeBaisio
Marketing Manager, Centennial Woods
Christie Otis
VP Worldwide Marketing & Service, Transfusion & Transplant, Werfen
