With over 70 years of experience developing solutions for the foodservice industry, Rich Product Corporation (Rich’s) needed a new website to reflect their commitment to quality and to enhance their customer experience. After a global re-branding initiative, they reached out to Cypress North to complete the project. We put together a comprehensive plan that touched on all aspects of Design, Development, and Marketing to build a new site that would be captivating, beautiful, and user-friendly.

 

Rich Products sells foodservice products around the globe. Crucial information such as handling instructions, shelf life, ingredients, and nutritional facts are critical to the sales process and must be presented accurately and consistently in the US and Canada. 

 

As part of our nearly decade long partnership with Rich’s, Cypress North developed a solution for generating product fact sheets and their corresponding nutritional panels. The sheets can be customized with various parameters and co-branding and the system includes an internal web interface for configuring them. In addition, a full API was created that services various systems and sites to fetch fact sheets and nutritional panels consistently. The system accounts for multiple languages, divisions, and formats and can return multiple products at once.

 

Adhering to the new brand standards, we integrated the new design into Marketo.