Meyer’s headed into 2016 with a new brand and aggressive goals. Looking to move millions of dollars in inventory, we were tasked with increasing awareness, customers, vehicle sales, foot traffic, event attendance and video views.
To accomplish this we engaged in the full gamut of digital marketing across multiple locations and a half dozen in-person shows. A robust paid/organic search & social effort along with advanced lead tracking & hyper-targeted event promotion. From advanced audience retargeting to Facebook Live video, YouTube Ads to mobile Facebook Canvas ads, we tested & tried everything.
When the dust settled, Meyer’s found themselves going above and beyond all sales goals and beating sales goals for 6 events throughout the year. An additional by product of the campaigns was the reallocation of traditional ad budget to future years.