Meyer’s RV Superstores

ORGANIC & PAID SEARCH, SOCIAL, EVENT MARKETING & ADVANCED LEAD TRACKING

WE BECAME THE DIGITAL MARKETING ARM OF THE COMPANY

The Problem

In need of a digital presence, identity and visitors, the team and Meyer’s RV Superstores called on Cypress North. We ended up building a robust yet flexible website and unleashed a comprehensive marketing plan that surpassed the company’s lofty goals.

Creation & promotion of high quality video ads
Detailed goal tracking & analysis!
Continued social growth

How We Solved It

Meyer’s headed into 2016 with a new brand and aggressive goals. Looking to move millions of dollars in inventory, we were tasked with increasing awareness, customers, vehicle sales, foot traffic, event attendance and video views.

To accomplish this we engaged in the full gamut of digital marketing across multiple locations and a half dozen in-person shows. A robust paid/organic search & social effort along with advanced lead tracking & hyper-targeted event promotion. From advanced audience retargeting to Facebook Live video, YouTube Ads to mobile Facebook Canvas ads, we tested & tried everything.

When the dust settled, Meyer’s found themselves going above and beyond all sales goals and beating sales goals for 6 events throughout the year. An additional by product of the campaigns was the reallocation of traditional ad budget to future years.

  • 1
    200,000+ targeted visitors from search, social & video
  • 2
    Video ad creation on Facebook, Twitter & YouTube
  • 3
    Branding & logo creation
  • 4
    Advanced lead tracking system
  • 5
    Highly successful event marketing featuring pre-registraiton
  • 6
    Hands-on digital marketing training with the staff
  • 7
    Successful strategic out-of-marketing targeting to bring in new customers
  • 8
    Advanced retargeting and psychographic ad targeting

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