Work with a trusted B2B Marketing & Demand Generation partner

Our B2B Marketing Services

With extensive B2B experience across a wide variety of industries, we understand that no two businesses are the same. We take a personal approach to business marketing challenges, acting as an extension of your team rather than a partner or vendor. From marketing automation to PPC to content marketing and more, our B2B marketing & demand generation services are guaranteed to help you build a strong sales pipeline.

Marketing Automation

We're here to grow and scale your business. Our marketing automation solutions will help you convert more prospects, reach your pipeline and revenue goals, align your sales and marketing organizations, and turn leads into evangelistic customers.

Chat

Chat is the future of converting website leads. Whether you need live chat for your sales team or a chat bot to capture leads, we've got your back.

CRM Remarketing

Email isn't the only way to nurture leads. Serve personalized ads to leads in your CRM to convert them further down the funnel.

Email Marketing

With declining open & deliverability rates, having the right email strategy is more important than ever. We'll help you craft and implement it.

Lead Nurturing

A marketer's job isn't done after a lead is created. We're experts at using email and more to help leads take the next step in your buyer's journey.

Lead Scoring

Not all leads are created equal! We use marketing engagement and demographic data to qualify leads and prioritize them for sales.

Automated Email Prospecting

Cold email is an art and a science. You need the right tools to ensure deliverability & compliance and the right content to drive conversions.

Platform Setup & Maintenance

We're certified HubSpot and ActiveCampaign partners, but we're system agnostic. We help choose, configure, and maintain martech stacks.

Sales Follow Up

Quick & effective follow up means higher conversion rates. We automate lead assignment and follow up to help you sell more, in less time.

Workflow Automation

Automate manual sales & marketing workflows, from updating fields, to logging activity, to assigning tasks, and more.

PPC & Paid Lead Generation

We use a combination of advertising channels to produce qualified leads and pipeline for our clients. This performance-centric medium drives new traffic immediately and easily scales up (or down) as your resources dictate.

Ongoing Testing & Optimization

Run A/B tests & data driven experiments to increase conversions, decrease costs, improve targeting, hone messaging, test offers, and more.

Ad Design

Work with our skilled creative team to develop impactful ad creative that strongly positions your brand across every ad network.

Copywriting

We'll learn your brand inside and out to draft compelling ad copy that will speak to prospects at every stage of the buyer's journey.

Display

Our audience experts use a mix of interest based, behavioral, and contextual targeting to uncover new prospects across display networks.

Landing Page Development

We're experienced in a host of tools to make high-converting landing pages including Hubspot, Unbounce, Google Optimize, and more.

Paid Search

We have the experience and technical skills to get your ads in front of qualified users searching for products or services on search engines.

Paid Social

Employ advanced targeting & ad types on LinkedIn, Facebook, and more to build awareness and generate leads at every stage of the funnel.

Remarketing

Employ highly-targeted pixel-based and CRM remarketing campaigns to engage leads with the right messaging at the right time.

Review Sites

Build your brand’s presence, generate reviews, and drive new business using platforms like Capterra, GetApp, Software Advice, G2 Crowd

Inbound Marketing

Our inbound marketing experts build strategies that help brands like yours attract the right people, build brand awareness and trust, establish thought leadership within the industry, and generate qualified leads. We position your brand to help prospects solve problems that are important to their day-to-day.

Content Marketing Strategy

We'll perform in-depth keyword and market research to propose a mix of content types and topics that will help you meet your goals.

Content Development

Whether you need blogs, ebooks, interactive tools, white papers, reports, infographics, webinars or more, we have your content needs covered.

Content Promotion

Efficiently generate content downloads across paid social, display advertising, organic search, social media, email, and more.

Asset Follow Up

Leverage a combination of automated email, sales outreach, remarketing, and lead scoring to turn content leads into sales opportunities.

Social Media

Implement an always-on marketing strategy to engage with your followers on Twitter, LinkedIn, Facebook, Instagram, and more.

HubSpot

We know this best-in-class inbound marketing platform like the back of our hands. We'll help you utilize HubSpot to generate, capture, and nurture inbound leads.

Website Optimization

Having a strong online presence is key to growing any business. Partner with our team of SEO and website experts to not only drive traffic to your site, but to also convert those visits into new business.

Conversion Rate Optimization

Use our A/B testing, advanced tracking, and usability experience to optimize your site to get users to take desired conversion actions.

Buyers Journey Optimization

We'll audit key conversion pathways on your site to ensure that every visitor has a clear next step to take, regardless of where they fall in the funnel.

SEO

Tap into a deep understanding of ranking factors to better position your products and services in search engine results pages.

CRM

Your CRM comes equipped with powerful tools that you can implement to improve your relationships with prospects, leads, opportunities, and customers. Let our experts help you select the best CRM for your needs and configure it to achieve your sales & marketing goals.

CRM Setup Maintenance

Our experts will configure your CRM for your sales & marketing needs, maintain proper hygiene, and update it as your needs change with time.

Marketing Attribution

Easily identify lead source and tie revenue back to marketing initiatives. We make sure your CRM has clear attribution from lead to close.

Sales Funnel Consulting

We work with your sales and marketing team to define the sales processes, lifecycle stages, lead statuses, and deal stages that will meet your needs.

Lead Capture

Whether we're using native or third party forms, we streamline contact creation & assignment to make certain no lead is lost in the shuffle.

Integration Management

Modern sales & marketing teams use a variety of applications. Seamlessly integrate your entire martech stack with your CRM.

HubSpot CRM

As proud HubSpot Partners, we'll help you customize the HubSpot CRM to your unique sales requirements and maintain it over time.

Reporting & Analytics

Let's measure what matters for your business. We'll review your site and CRM for proper tracking to ensure that the most valuable actions are recorded. Then, we'll break up your business's data into useful segments to determine key performance indicators and the best way to report them.

Reporting Configuration

We'll provide a full-funnel view of leads and pipeline with automated, multi-channel reporting with a real time view of pacing towards goals.

Custom Dashboards

Integrate all of your data sources to create dynamic, visual dashboards for your team that allow you to see key metrics anywhere, anytime.

Funnel Modeling

Set goals and KPIs for each stage of the funnel to get a clearer picture of how you're pacing towards your ROI and overall growth goals.

Ready to Work With Us?

Are you ready to fill your funnel with qualified pipeline?

Request a consultation to learn how we can work together to meet your unique B2B marketing needs. We'll work with you every step of the way to craft and execute on a custom plan that is aligned with your goals and resources.

B2B Marketing Resources

Discover proven strategies from the Cypress North team that will help you solve B2B digital marketing challenges and achieve your sales & marketing goals.

Performance Marketing Solutions

We’re your one stop digital marketing shop. Learn about the other performance marketing solutions we offer.

Content Marketing

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Our expert content marketers have the skills to create meaningful content to help your brand communicate, inform, and, most importantly, tell a story. Whether you’re looking to generate traffic to your site, communicate your value propositions across online ad platforms, or fill your funnel with quality leads, we can write copy to help you get there. Our team adapts to any industry, brand guidelines, or tone of voice to effectively portray your brand. 

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Data & Analytics

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We don’t make decisions based on gut instincts or our own opinions – we let the data make the decisions for us, and we can help your business do the same. No matter what point you’re in your data journey, we can help you every step of the way. From data collection and cleaning to analysis and visualization, we are your data and analytics partner. Let us uncover the story that your data is telling.

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E-Commerce

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From B2B to DTC, our experience running profitable shopping campaigns covers a wide variety of industries and product lines.  Whether you’re a young brand launching looking to scale your sales, or a multi-faceted distributor looking to squeeze more return out of each dollar spent, we’re your e-commerce team. Spending as if your budget was our own, every decision we make seeks higher return. 

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PPC & Digital Advertising

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At Cypress North we use a disciplined, quantitative approach to PPC marketing that allows our team to focus on delivering a positive return on investment to clients. With proper targeting, tracking and tactics we can keep click costs down while keeping volume high. When combined with proper conversion optimization & landing pages, our clients see fantastic results & growth by cherry-picking the best traffic from search engines and turning prospects into customers.

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Meet Our Team

We are a tight-knit team made up of digital marketers, developers, and designers with over 200 years of experience under our belts in our respective areas of expertise. Each of us brings a unique perspective to the table.

Finding the sweet spot

Balancing planning with performance

A great strategy isn’t worth much if you can’t execute with precision. We pride ourselves on our ability to combine separate skill sets into seamless solutions, empowering our clients by all means necessary.

What's next?

Feel free to explore