CannonDesign FOS

Website Design & Development

HubSpot Setup & Integration

Organic Marketing

Website Design & Development

Our long time partner Cannon Design was creating a new type of service which has a sales cycle outside of their typical procedure. Facility Optimization Solutions (or FOS) required an online lead generating site to quickly inform and educate the customer then get them in touch with a technical representative easily. Cypress North used its experience with the Cannon Design brand to create a unique visual design that still follows brand standards. With a primary focus on conversions, we integrated HubSpot into contact forms, whitepaper downloads, and more to setup an inbound marketing campaign workflow.

 

Project Highlights

Design

  • Custom web design adhering to brand standards
  • Extension of brand into unique accent colors
  • Focus on conversions and CTAs
  • Iconography and Case Study design
  • Modular design system

Software Development

  • Custom WordPress theme
  • Smart data relationships to link relevant content
  • Custom API Integrations
  • HubSpot Integration
  • "Paywall" whitepaper integration and delivery
  • Custom Resources area
  • Mobile responsive development

Marketing

  • Domain and Sub-domain guidance
  • Keyword Research
  • Title Tag & Meta Description Creation
  • Goal and event tracking
  • SEO Copy Editing
  • Sitemap Creation
  • Google Analytics and Tag Manager Set Up
  • HubSpot setup and workflow creation

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