Website Design & Development
Heather Heights is the premier, all-inclusive senior living community owned by Hamister Group, Inc. Located in the greater Rochester, NY area. Heather Heights was in need of a new website specifically designed for their unique audience. Cypress North’s Design and Development team implemented best practices with simple, easy to follow cues.
Custom Iconography
Along with the design of the website, there was a need for room layout icons to visually represent Heather Heights room layouts.
Special Features
A dynamic cost calculator was designed and developed to make it easy for visitors to compare their at-home expenses against that of a senior living facility. Once completed, they can print the results and bring it along for discussion.
Project Highlights
Design
- Custom web design complimenting existing branding
- Custom Image treatment
- Custom iconography
Software Development
- Custom WordPress theme
- Custom photo gallery module
- Job/Career system
- Social Media Integration
- Foundation for expansion
Marketing
- Redirection of URLs
- Full site tracking and analytics
- SEO copywriting
- Data Studio reporting
- Goal and event tracking
- Organic marketing