Solutions - Integrated Solutions - Omnichannel/Customer Experience

Omnichannel customer experience

With so many different channels now in play when it comes to marketing, it can be hard to properly attribute conversions and tie all of your efforts together to create a cohesive customer experience. Our four departments are well-versed in creating custom omnichannel strategies to overcome these challenges.

CONSISTENT BRANDING

It’s important to keep your branding consistent across all the channels so your customers get a holistic experience regardless of where they interact with you. Our creative team can lead the way and work with you to develop brand guidelines that will ensure you’re presenting a consistent look and feel wherever you are. We’ll assess your branding, logo, and design, and provide you with recommendations on how to make sure your customers can shop and interact with you confidently.

CONNECT THE DOTS

We’re a digital agency, but that doesn’t mean we can’t help you find a way to tie your brick-and-mortar efforts to your online channels. Our tech team can strategize with you and develop a solution that will connect those disconnected channels and help you track whatever touchpoints you need. Whether it’s using call tracking or a rewards program, your custom solution will help you tie brick-and-mortar sales back to your digital efforts.

TRACK SUCCESS

Once we find and implement the right solution to connect all your channels, we’ll set up tracking to report on your efforts. Our expert data analysts will work with you to track your in-person sales, online conversions, and other performance metrics that will uncover what is and isn't moving the needle. We'll also visualize and summarize the data to provide easily digestible actionable insights for you and your stakeholders.

PERSONALIZED MARKETING

Connecting with customers is great, but you need to nurture and foster those relationships to make sales. Our digital marketers can identify your audience and work with you to reach them across different platforms. We know it can take more than one channel to drive traffic and conversions, so we'll strategize with you on how to stay relevant and visible, create personalized marketing strategies, and ultimately bring your audience back to make a purchase.

BRIDGE THE GAP

With all four of our departments in-house, our team is constantly communicating and collaborating with each other. That cohesiveness on our end can be a huge asset for larger companies with different departments that may not communicate regularly. When you work with us, you'll get an account lead who can serve as someone to bridge the gap between all your different teams to ensure everyone is aligned and supported on all of your projects.

Omnichannel Examples

Ask For Whipped

Product Microsite

Brewed & Bottled

Beer Shop Branding, Website & content

Rich's USA

B2B Website & Content

What They’re Saying

“We engaged Cypress North to build our first Website. Having not gone through this process before, the team was patient and thorough, helping us understand our options and ultimately guiding us through the entire process. Our website is a critical piece of our GTM strategy, and they have built a solid foundation for us that we can build upon in the future. Outside of the website, they carefully listened to us and were able to successfully rebrand our business giving it a modern and professional look. Our PM, copywriters, and developer were fantastic to work with. If you are looking for a team that CARES about the success of your project and business, I strongly recommend you contact CN for your next project. ”

Jerry DiBartolo & Adam Hendricks

Co-Founders, Partners, Requisite Talent Partners

“For the build of our website and our virtual platform tool, the Cypress North team took the time to learn our products, corporate structure and culture to build digital solutions that met our business needs and is attractive and easy to use for our customers. After the build, Cypress North was diligent to perform needed maintenance and astonishingly quick to respond to edit requests.”

Christie Otis

VP Worldwide Marketing & Service, Transfusion & Transplant, Werfen

“I am so happy to be a client of Cypress North. From day one, they have made me feel supported in the work that I do. To have a whole team of people who care about making sure they understand who you are and what you are trying to achieve is amazing. The energy they give is genuine. I have felt both supported and seen by this team. Thank you Cypress North for everything you have done for me! ”

Erin M. Moss

Mental Health Therapist, Erin M. Moss Mental Health Counseling Private Practice

“The Cypress North development shop is incredible to work with. We vetted dozens of firms, off-shore dev-shops, and considered bringing in-house. A couple conversations with the Cypress North Team and it was clear they operate on a different level. Their skilled engineers helped create a minimum viable product we could immediately take to market. As our customer base grows and requests new features, Cypress North is quick to react, build, and ship. If you're growing a software company and need a team to grow right there with you: Cypress North is it.”

Kyle Pucko

Founder, Pintler Group

“Working with Cypress North over the last four years has been nothing short of a game-changer for our business. They've taken our Paid Search efforts from 'just okay' to absolutely amazing. It's like they waved a magic wand and restructured our entire approach on Google Adwords and Microsoft Ads, and the results speak for themselves. We're seeing more Sales Qualified Leads (SQLs) than ever, and our Cost Per Acquisition (CPA) has improved significantly. What stands out the most, though, is the Cypress North team's genuine care for our success. They've been more than just a service provider; they've been our partners, our marketing maestros, and I can't recommend them highly enough. If you're looking to give your Paid Search a serious boost, these are the folks to turn to.”

Michael Morgenstern

Senior Vice President, Marketing, Expert Institute

“We partnered with Cypress North to redesign our website, and it has been a pleasure to continue our partnership with them since launching the new site.
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”

Sherrie Bloom

Director of Marketing, Curbell

“Working with Cypress North has been great to say the least. They really understand our brand and have a seamless ability to incorporate exactly what being a Mark's customer is like into our ads. Working with the team has been wonderful and I look forward to our meeting every week to hear the next new idea that they have for us to try. They never stop trying to make us better.”

Zach Meyer

Marine Operations Manager, Mark's Leisure Time Marine

“I stumbled across Cypress North through the Marketing O’Clock podcast - an entertaining and tremendous resource of industry knowledge. After being a devoted listener for a year or so, I approached Greg and his team about becoming a client and half-expected a polite decline. After all, Centennial Woods is a niche business tucked away in the Wyoming mountains and I was the only full-time employee in the marketing department.

Thankfully, Cypress North took us on as a client and embraced our story, our challenges, and our vision. Since partnering, our online presence has skyrocketed. Our website traffic, social media engagement, and online sales have all seen exponential growth due to the Cypress North team’s ability to listen, collaborate, and adapt to our ever-changing needs. With their help and guidance, I am no longer bogged down by daily marketing duties and I can now explore new avenues for business expansion.”

Joe DeBaisio

Marketing Manager, Centennial Woods

“We've been working with Cypress North going on 5 years now, and the experience has been nothing short of exceptional. They've played a crucial role in enhancing our online presence, running targeted ads, monitoring those channels, and providing insightful reporting that has been instrumental in making informed decisions on different divisions and products/services offerings.”

Randy Smith

Director of Marketing, Statco-DSI

“For more than two decades, across three organizations, my teams’ marketing efforts have been enriched by a longstanding partnership with Cypress North. They have been a strategic ally and an integral extension of our marketing team here at Aleron for over six years now. Their proactive approach, swift responsiveness, and innovative solutions have left a mark on our brand growth, including web development, optimization, content, and lead generation. Time and again, we've witnessed their expertise actively contributing to our success. They are exceptional when it comes to promptly addressing any inquiries—a quality that truly sets them apart.”

Emily Paul

Chief Marketing Officer, Aleron

“It’s a hard job to impress the people who are living what our company does and stands for every day, but the marketing brief presentation that the team put together took all our thoughts and really brought them together in such an efficient/effective manner. It definitely gave us great confidence to continue working together. Phew! What a relief to FINALLY feel like we are working with a team that truly gets us.”

Jennifer Georger

Marketing Manager, Sealing Devices Inc.

Your Customer Experience Expert

Creative Director

Jordan Siefer

Jordan is our Creative Director. She joined Cypress North in March 2018 and works out of our Buffalo office.

Jordan brings more than 13 years of experience to our agency and uses that expertise to lead our creative department. She works closely with clients, guiding them through processes to help define their brand and audience so the work we create accurately represents them and meets the needs of their target audience. Jordan also works internally with other departments to find collaborative solutions for clients. She oversees all graphic design, branding, strategy, and artistic efforts for clients and our agency.

Originally from Ohio, Jordan graduated from Alfred University’s School of Art and Design. After school, she moved to Buffalo full-time.

When she’s not at the office creating art for work, Jordan can be found drawing, painting, and enjoying all things art in her personal time as well. In addition to art, she likes sports and being outside. A born Buckeye fan, Jordan makes being from Ohio one of her personality traits. She also loves wearing overalls and drinking tea.

View Jordan's Bio