Things continue to change as they always do. Traditional face-to-face business, such as medical technology sales, is evolving to include a mix of modern tools. While a personal touch remains important, so does accessibility and convenience. Jack Regan and his company Arris Medical Systems knew from the beginning that putting technology in place to assist customers would give them an early edge in an evolving market. Not only can potential customers research the products Arris has to offer, but they can also put together a collection of products and request more information and pricing.

Cypress North worked with Jack and Arris Medical to create an industry leading E-commerce site specifically crafted to meet their unique goals. Instead of adding products to your cart, you add them to your quote request. The quote requested is integrated directly into Salesforce where leads and sent instantly. We also developed custom product filters geared toward the way industry customers would be looking for things. Additionally, a comparison tool was added to see a side-by-side view of the product specs.

But what good is the best site on the planet if nobody finds it? Taking advantage of our Organic Marketing Foundation package, the experts at Cypress North carefully built out the sitemap, major categories, and more to provide the best results for the most prominent non-branded terms. The results speak for themselves with first page rankings for important terms like “Zeiss Pre-Owned Equipment“, “New Zeiss Equipment“, and many more industry specific terms.