Starting our relationship on a consultation basis, our engagement with Circle Line became much more involved when a staff member exit left a gap in the in-house marketing team. Since then, we’ve become much more than an agency offering advice on SEO/SEM, we’ve become an integral part of their team working hand-in-hand on digital efforts to boost brand awareness and sales.
Working on an ongoing retainer basis to build upon Circle Line’s solid digital foundation, we provided guidance on various organic search and content marketing endeavors while also managing the day-to-day operations and overall strategy for paid search.
With weekly strategy calls and ongoing open communication, we’ve worked incredibly closely with the team at Circle Line to tackle everything from a site redesign and major infographic creation to the launch of many new pay-per-click campaigns and more robust tracking efforts across non-transactional events – all while closely monitoring ROI and continuing to focus on growing sales.