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The digital landscape is constantly evolving, and it can be hard to keep up! The Cypress North blog is designed to keep you updated on the latest digital marketing news, tech developments, data analysis techniques, and creative trends.
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Using BigQuery to Overcome GA4 Data Retention Limits

Using BigQuery to Overcome GA4 Data Retention Limits Have you ever tried to pull data from a Google Analytics 4 Explore report only to find that the date range you need has disappeared? You’re not alone. GA4 only retains data […]
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