Sarah is a Digital Marketing Manager at Cypress North, involved in the overall strategy, execution, and management of digital marketing campaigns. With a specialization in website tracking and analytics, Sarah makes sure every decision is backed by real data related to performance and user behavior.
With a strong background in paid and organic search, Sarah devises strategic plans that are built to meet KPIs and contribute to overall marketing and business goals.
Sarah’s certifications include:
- Google Analytics (Individually Qualified)
- Google Ads Search Advertising
- Microsoft Advertising (Accredited Professional)
Sarah holds a B.A. in Communication Studies from Canisius College and is currently working toward an M.S. in Data Science and Analytics from Buffalo State College.
When she’s not poring over the cold hard data, Sarah can be found reading crime novels for her book club or running in the great outdoors.
