The Agency Scoop is back with a new structure, new co-host, and new agency talk! This month, I sat down with Maggie Humphrey, Digital Marketing Manager, at Cypress North, to discuss the pros and cons of working from home and how this can impact employee and company performance. Meet my New Co-Host, Maggie Humphrey Maggie … Continue reading "New Year,…
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Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated rules quite frequently to optimize and better control campaigns. In this blog post, rule types … Continue reading "How to…
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Data lakes and data warehouses have gained increased interest from organizations in recent years for their ability to support a single source of truth for data-driven decision-making across various departments. Understanding the strengths and applications of each is important not so you can choose one or the other, but to understand how they both play … Continue reading "Data Lakes…
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Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step of how to import Google Ads campaigns into Microsoft Advertising using a real-world example. We’ll … Continue reading "Importing Campaigns…
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Guide to Setting Up Campaign Experiments In 2022 Goodbye, drafts! Early in 2022, Google Ads overhauled their campaign experiments, making it easier for advertisers to run A/B tests within the platform. This article will outline how to set up an experiment on the new and improved Google Ads experiment page. Why should you run a … Continue reading "How to…
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Learn more about Microsoft Clarity, and our favorite features from Cypress North’s power users After setting up 24 Microsoft Clarity accounts and counting for various clients, there are some things we’ve come to love about the platform, and frustrations we’ve had to work around. In this post, we break down the pros and cons of … Continue reading "Microsoft Clarity…
Read ArticleLike many other Google Ads features, I personally think that the name “optimized targeting” is currently quite misleading. This additional targeting expansion setting may seem minor, but it can have a huge impact on campaign performance and fundamentally change the targeting of your ads. Even worse, Google Ads has made optimized targeting settings extremely tricky … Continue reading "Google Ads…
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May has flown by here at Cypress North, full of new hires, clients, opportunities and a lot of preparation. In June I will be moderating a handful of panels at what should be the biggest search-focused digital marketing conference of the year, SMX Advanced. Best of all, this year Christine Zirnheld will be coming along … Continue reading "Cypress North…
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This month, I sat down with Barry Schwartz, CEO of web service firm Rusty Brick and founder of Search Engine Roundtable. His career began at age 14 when he joined his twin brother in starting a software development business. Their unofficial business started with local and small businesses by helping their businesses become more efficient … Continue reading "Building a…
Read ArticleThis month, I sat down with Lauren Molenda, co-owner and brand strategist at Riveter Design. Her career has been across several different WNY agencies and gave her experience with a ton of our local talent! In 2017, she joined forces with Jordan Hegyi to reincorporate her freelance marketing and design agency. Lauren also recently traveled … Continue reading "Moving Mountains…
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