May 5th, 2023

Agencies are Eliminating their College Requirements in 2023

On this month’s episode of the Agency Scoop, Maggie and I discuss the usage of artificial intelligence search engines and why they are more of a resource rather than a replacement for employees. Plus, we share our hot takes on the idea of four day workweeks and if they even seem ‘remotely’ possible for agencies. … Continue reading "Agencies are…

April 28th, 2023

5 Tips for Getting the Most Out of the LinkedIn Ads Campaign‌ Manager

Read these 5 ways you can leverage the insights in the LinkedIn Ads Campaign Manager to manage and optimize your LinkedIn ads.

April 12th, 2023

Reimagining the Agency Account Team Structure

On this month’s episode of The Agency Scoop, Maggie and I discuss the state of our economy and how this is affecting companies and their marketing efforts, in house versus agency marketing services, and the rollout of our new client structure with our special guest, Jess Budde! Is Marketing Going Away For Businesses With the … Continue reading "Reimagining the…

March 29th, 2023

Introducing Cypress North Rochester

We are excited to announce that Cypress North has expanded to Rochester, NY! It’s been a long time coming, but the right move we needed to make as our team continues to grow along with our opportunities with new and existing clients.

March 1st, 2023

ChatGPT and Quiet Quitting

In this month’s episode of The Agency Scoop, Maggie and I discussed the latest artificial intelligence news and the trending concerns behind quiet quitting. Both of these topics are rising in popularity. Whether or not that’s a good thing is debatable. Is Chat GPT and Other AI Software of the Future? The big talk from … Continue reading "ChatGPT and…

February 28th, 2023

What Do ChatGPT & Other AI Mean for Content Writers?

With ChatGPT taking the internet by storm, should content writers be concerned? Here’s everything writers should consider.

February 8th, 2023

Brand Refresh vs. Rebrand vs. New Brand: Which Do You Need?

Is your organization in need of a branding solution? Here's a breakdown of the differences between a brand refresh, a rebrand, and a new brand so you can decide which would work best for you.

January 31st, 2023

Managing the Client-Agency Relationship: An Approach to Success

A few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while to arrive at. Now that we’re in it, it’s hard to believe we ever operated … Continue reading "Managing the…

January 24th, 2023

7 Benefits of Hiring a Creative Agency Over a Full-Time Employee

If you’ve landed on this article, it’s likely you need help with creative services for your business and are trying to figure out if it’s best to hire more staff or work with a creative agency. I’ll admit – as the creative director at Cypress North, I’m a bit biased when it comes to this … Continue reading "7 Benefits…

January 18th, 2023

New Year, New Scoop! Working Hard and Sometimes Remotely

The Agency Scoop is back with a new structure, new co-host, and new agency talk! This month, I sat down with Maggie Humphrey, Digital Marketing Manager, at Cypress North, to discuss the pros and cons of working from home and how this can impact employee and company performance. Meet my New Co-Host, Maggie Humphrey Maggie … Continue reading "New Year,…