If you’ve been following along with our Python for Digital Marketing posts, you’ve imported data from Google Analytics into a Jupyter Notebook and may have even combined it with another dataset. If you’ve never been here in your entire life but are starting at a large dataset, you’re probably still in the right place. So … Continue reading "Pandas Groupby…
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As we head further into 2020 here at Cypress North, a major focus is targeted growth. Not the traditional “just grow numbers for the sake of numbers” growth, but growth in how we serve our amazing clients. We are looking to grow better processes, management, lines of communication & most importantly – results. This focus … Continue reading "Jill Fecher…
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Working in digital marketing, there are several reasons why you might want to combine two datasets from two different sources together. It could be combining Google Analytics data from two different accounts or properties, or turning two different reports into one super report – such as combining page data from Screaming Frog with data from … Continue reading "Using Python…
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Most marketers and internet users alike are familiar with the concept of web retargeting: the practice of serving ads to internet users based on how they’re interacted with your company’s website. However, far too many people are unfamiliar with CRM retargeting, an extremely powerful way for B2B marketers to target prospects online, get more from … Continue reading "What Is…
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Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a game-changer for search campaign performance. Today I’m going to explain why you should be including … Continue reading "How to…
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To utilize the power of Python to manipulate and analyze your Google Analytics data, the first step is to transform your data into a clean DataFrame that’s ready for analysis. In this article, I’m going to show you how to do just that. After reading, you’ll be ready to get your data out of Google … Continue reading "Python &…
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In 2019 (to the delight of the digital marketing community) Google announced that marketers would now be able to apply four different audience formats to their search campaigns at the ad group or campaign level: in-market audiences affinity audiences seasonal event segments combined audineces You’ve probably used audiences in your display campaigns to narrow your … Continue reading "How to…
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As the digital space continues to evolve, video has become more dominant than ever before. Attention spans are shorter, people expect to be entertained, and messaging must be communicated in a fascinating way. For businesses with limited time and budget, creating engaging video ads can be a daunting task. That was until Facebook’s Video Creation … Continue reading "How to…
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Whether you’re focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you to get your dose of marketing news and insights without interrupting your daily routine. But … Continue reading "Best Digital…
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LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries. I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions play an even more important role than targeting. Having the right exclusions can make or … Continue reading "Precisely Target…
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