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Thoughts on an ever-changing industry

By Hope DiNatale
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In late 2018, news broke that rocked the marketing world, possibly changing the digital advertising landscape forever. Google Ads officially announced that advertisers can now choose pay for conversions (PFC) bidding.  Why was this so significant? For all the performance marketers who breathe, eat, and sleep conversions, bidding options in Google Ads left much to be … Continue reading "Deep Dive:…

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By Christine Zirnheld
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All device targeting is not created equal. If your Google Ads campaign uses target CPA bidding and you’re prioritizing conversions from a certain device, we’re willing to bet you’re doing it wrong. We rarely see this stipulation highlighted when we research target CPA bidding, but the consequences of overlooking it could greatly impact a campaign’s cost-per-acquisition … Continue reading "Device Targeting…

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February 11th, 2019

Deep Dive: Reddit Ads Update

By Hope DiNatale
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With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We’re diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward. The Update First, a new campaign objective was added: app installs … Continue reading "Deep Dive:…

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By Jessica Budde
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If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each other. However, with over 2 million apps in the Google Play store, running ads on … Continue reading "Updated: How…

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By Christine Zirnheld
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The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook Dynamic Creative, Facebook Creative Hub & Google RDAs, has made life so much easier than … Continue reading "Digital Marketing…

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By Jennifer Kaite
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Square, small square, banner, leaderboard, inline rectangle, skyscraper, wide skyscraper…and the list goes on. If you’ve uploaded Google Display Ads before, you’re familiar with the arduous process of creating and uploading multiple size variations of the same ad to fit all available space and get the best results. You may ask yourself… Which image is the best? … Continue reading "Use Responsive…

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By Cole Soldwisch
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Refer to these six strategies anytime by downloading our handy product listings must-haves checklist! *By entering your email above, you’re signing up for the Cypress North eNewsletter Thanks to the team over at Shopify, launching an e-commerce site is easier than ever. It can be affordable, quick to learn, and is built for mobile without … Continue reading "6 Strategies…

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By Jennifer Kaite
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Find us on your favorite podcasting player: Apple, Google, Spotify, MP3 October 26th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. Join us as we go over our main articles … Continue reading "New Way…

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By Jennifer Kaite
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Find us on your favorite podcasting player: Apple, Google, Spotify, MP3 October 19th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. This week we talk about Pinterest shopping push for … Continue reading "New Product…

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By Jennifer Kaite
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 October 12th, 2018 Check out Marketing O’Clock in podcast form for a ‘hidden’ segment after the show [podcast only] or get your weekly dose of the biggest news from the digital marketing industry on our YouTube. From the new Google Home Hub to cracking down on spam call-only ads, Google spent the week announcing … Continue reading "New Google…

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