Retargeting is one of the most powerful tools available to advertisers. However, most companies aren't harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might seem remedial, but it is…
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The Marriage of Facebook and Instagram Instagram has had quite the last 4 years. When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform. Nonetheless, it was clear that with Facebook's back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself fairly independently of Facebook for…
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If you're running any AdWords campaigns, chances are you're using ad extensions (if you're not, you should be!). And that means you've probably got a few go-to extensions that you know well and use often. But if you're looking to beef up your arsenal and try something new, it can be a time consuming task to read through all of…
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Facebook Business Manager is a fantastic tool that makes managing clients a dream. Companies can quickly give or terminate access to employees in a single location. In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back. Business Manager gives users two options for connecting accounts. The first is…
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In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type is fairly straightforward (shoot some video live) there are some tips & tricks to optimizing your efforts. But First... Let's…
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App name: Wishbone Wishbones. Those slimy crescent shaped bones that you and your siblings would fight over to break in half and see whose side was larger (and more importantly, whose wish would come true). That is loosely the thinking behind the new app Wishbone. Create a posting comparing two things, and then have your friends, colleagues, and “popular celebrities” (full…
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Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the reality is that there's a very large portion of the population that prefers Bing (this includes those folks using it…
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What is Google Tag Manager? Google Tag Manager (GTM) is a tool that gives users a way to add code to a website without having to log in to the backend and manually add to the source code every time. This takes web development and coding skills out of the equation, and is an easy way for anyone to add…
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Running Nginx and PHP-FPM is a pretty great setup for the most part. One thing we've struggled with on occasion however are some problems with unclear error messages and non-obvious solutions. One of those instances involved the following generic error message in the nginx logs: 500 Internal Server Error,readv() failed (104: Connection reset by peer) while reading upstream That's a…
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Targeting the inbox has been a fixture in the marketing mix for the past decade. However, thanks to new targeting enhancements, emails addresses can now be used for even more marketing goodness. Email address can now be used to target previous customers and (opted in) contacts through the use of ads and custom audiences. This adds additional levels of reach and frequency for…
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