Demand Generation

Demand generation takes into account every aspect of our agency’s holistic approach to digital marketing. It’s how we tie organic and paid efforts together, take it a step further, and help you close the deal to put dollars in your pocket.
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Full-Funnel Marketing

We know you don’t hire us to get leads – you hire us to make money. That’s why we don’t call it a day and take our hands off the wheel when you get a lead, we continue with you (and your sales team) down the funnel and figure out how you can seal the deal and turn that lead into a customer. We’ll work with you throughout the entire qualification and sales process because we care about your success like we’re a part of your team.

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A few of our tools

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CONTENT MARKETING & INBOUND STRATEGY

We take a people-focused, holistic approach to digital marketing by following an inbound strategy. Instead of trying to get your brand in front of as many eyes as possible, we focus on getting you in front of the right people and helping you build organic relationships with them. We can create relevant content that’s valuable to your target audience, and then work with you to ensure that content reaches them. We’ll figure out what your audience is searching for at every stage of their buyer’s journey, ensure you have that content on your site, and develop a content marketing strategy that will get it in front of the right people at the right point of their journey.

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EMAIL MARKETING

Email is one of the most direct channels you can use to reach your audience – and if you do it right, can be extremely effective. We can help you create an email marketing strategy, manage content and list segmentation, write relevant and personal emails, and analyze email performance. We’ll work closely with you to nurture and strengthen the connections you make with leads and customers.

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CRM OPERATIONS

Managing the relationships you have with your customers and leads is crucial to your business’ success. If you don’t have a customer relationship management (CRM) platform or need guidance implementing a CRM strategy, we can help set you up with one. We’ll work with you to figure out the best solution for aligning your sales and marketing efforts, then train your teams on how to use it so you can reach your goals. Our team is proficient with some of the most popular CRM platforms, including HubSpot, Salesforce, Marketo, and Active Campaign.

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MARKETING AUTOMATION

Looking for a way to streamline your marketing efforts across channels? Our team can work with you to find a marketing automation solution and strategy that will reduce the time you spend on manual tasks. From setting up automatic actions based on triggers and criteria to customizing targeted email nurture flows, we’ll make sure you’re set up with a marketing automation tool that will help you reach your goals faster. We’re a proud member of HubSpot’s Partner Program, but also have experience working with Marketo, Salesforce Marketing Cloud, and ActOn.

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LEAD NURTURING

A successful lead nurturing strategy is crucial when it comes to creating a foundation of trust with your audience, building brand awareness, and turning your leads into customers. If you’re struggling with nurturing the leads you have and moving them through the sales funnel, we can work with you to develop a holistic strategy to organically influence buying decisions. We’ll help you find the best way to provide valuable information to your audience throughout the buyer’s journey so they feel informed and confident in their decision when it’s time to buy. 

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Ready to fill the funnel?

Our team is here to help with all your demand gen needs! Reach out.

Need some more information?

Talk to Jess and find a custom solution that's right for you!

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Vice President of Marketing Operations & Client Services

Jess Budde