Work with a trusted E-Commerce Partner

E-Commerce Advertising Services

From B2B to DTC, our experience running profitable shopping campaigns covers a wide variety of industries and product lines. Whether you're a young brand launching looking to scale your sales, or a multi-faceted distributor looking to squeeze more return out of each dollar spent, we're your e-commerce team. Spending as if your budget was our own, every decision we make seeks higher return.

Shopping Ads Management

We're here to make your shopping campaigns profitable. Our shopping ads management solutions will help you find scalable traffic, prioritize your campaigns & products, and drive a consistent return on ad spend.

Google Shopping

What keywords? Shopping ads run off a product feed. We're here to ensure your campaigns make the most of that feed.

Google Smart Shopping

Smart Shopping isn't a set it & forget it model. Count on us to set Smart Shopping up for success with proper product segmentation.

Microsoft Shopping

Despite lower volume, Microsoft has a few tricks up its sleeve (and so do we). Drive additional returns by thinking beyond Google Shopping.

Campaign Structure Optimization

A single Shopping campaign containing your entire product feed is not enough. We'll segment your products for more visibility & bid control.

Account Structure Optimization

Structure equals control. We build your account in a way that lets us scale budgets & turn product categories on or off with ease.

Social Shopping

Showcase products on your customers' favorite feeds. We'll help you leverage social advertising to drive sales at a scalable ROI.

Shopping Feed Optimization

Directly tied to account structure and success, feeds are all about consistency and segmentation. We'll audit your feed for missing attributes and present opportunities for custom attributes, no matter the number or products or import method.

Feed Builds

No feed yet? We'll do it for you! We can start small with manual spreadsheet feed or start off with an automated feed from your e-commerce CMS.

Title & Description Optimization

The more detailed, the better. We'll suggest titles & descriptions based on search trends to maximize impression share, clicks, and ultimately, sales.

Product Type Mapping

Multiple layers allow for better segmented campaigns, ad groups & bids. We'll audit & recommend the best mappings for your products.

Custom Labels

Custom labels allow for custom product segmentation outside of product type mappings. We employ custom labels to add more bid control.

Feed Management Tools

Feed management tools are a dime a dozen. We'll help you sort out the best one to use for your CMS and for your number of SKUs.

Feed Status Monitoring & Troubleshooting

Feeds are finicky. We'll take away the stress of dealing with disapproved products, missing attributes, and feed syncing errors.

Merchant Center Promotions

Promotions elevate your shopping listings in an eye catching way. We'll help you set up & map promotions to desired subsets of products.

Remarketing & Customer Retention

From dynamic ads that promote previously viewed products to abandoned cart automations, we're here to build and refine your customer acquisition funnel.

Dynamic Remarketing Ads

We'll segment audiences to reach prospects that didn't convert with tailored product ads displaying their previously viewed products.

Remarketing-Based Shopping Campaigns

Remarketing lists aren't just for search & display! We can double down on shopping with campaigns that'll only serve to users that didn't convert.

Cart Abandonment

Win back cart abandoners with custom-tailored, priority remarketing campaigns & email efforts to ensure you never miss out on a sale.

Website Optimization

Driving customers to your site is only half the battle. Once they've arrived, you need to make sure they can easily find what they're looking for and convert. Partner with us to find opportunities for improvement across your navigation, product pages, and most importantly, your checkout process.

Checkout Optimization

We set up tracking to monitor cart behavior & drop off to help you better understand the friction in your path to a sale.

Product Page Layout

You have a great product, so the internet should see that! We assist in product page optimization across image edits, to features, to specs display, and more.

SEO-Based Page Categorization & Hierarchy

Tap into a deep understanding of ranking factors to better position your products & product categories in search engine results pages.

Analytics & Attribution

We spend your money like it's our money; we care about returns as much as you do. Gain insight into your returns through monthly reports & custom built dashboards tailored to your business and products.

Revenue & ROAS Reporting

We're upfront & honest about performance. We're the first to suggest pausing a product if it's not hitting benchmarks.

Attribution Modeling

We'll create a custom model that delivers channel performance insights to help assess sales performance & better allocate future budgets.

Data Visualization

Data Studio. PowerBI. Tableau. You name it, we've got it and we'll use it to deliver the stats you need to make decisions on profitability.

Ready to scale your e-Commerce marketing?

If automation isn't cutting it, let us know how we can help!

Request a consultation to learn how we can work together to meet your e-Commerce needs. Whether we start with an audit or jump straight into a partnership, we'll work with you towards the common goal of increased profitability and sales.

Performance Marketing Solutions

We’re your one stop digital marketing shop. Learn about the other performance marketing solutions we offer.

 

 

 

 

B2B Marketing & Demand Generation

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With extensive B2B experience across a wide variety of industries, we understand that no two businesses are the same. We take a personal approach to business marketing challenges, acting as an extension of your team rather than a partner or vendor. From marketing automation to PPC to content marketing and more, our B2B marketing & demand generation services are guaranteed to help you build a strong sales pipeline.

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Content Marketing

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Our expert content marketers have the skills to create meaningful content to help your brand communicate, inform, and, most importantly, tell a story. Whether you’re looking to generate traffic to your site, communicate your value propositions across online ad platforms, or fill your funnel with quality leads, we can write copy to help you get there. Our team adapts to any industry, brand guidelines, or tone of voice to effectively portray your brand. 

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Data & Analytics

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We don’t make decisions based on gut instincts or our own opinions – we let the data make the decisions for us, and we can help your business do the same. No matter what point you’re in your data journey, we can help you every step of the way. From data collection and cleaning to analysis and visualization, we are your data and analytics partner. Let us uncover the story that your data is telling.

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PPC & Digital Advertising

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At Cypress North we use a disciplined, quantitative approach to PPC marketing that allows our team to focus on delivering a positive return on investment to clients. With proper targeting, tracking and tactics we can keep click costs down while keeping volume high. When combined with proper conversion optimization & landing pages, our clients see fantastic results & growth by cherry-picking the best traffic from search engines and turning prospects into customers.

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Our Team

We are a tight-knit team made up of digital marketers, developers, and designers with over 200 years of experience under our belts in our respective areas of expertise. Each of us brings a unique perspective to the table.

Finding the sweet spot

Balancing planning with performance

A great strategy isn’t worth much if you can’t execute with precision. We pride ourselves on our ability to combine separate skill sets into seamless solutions, empowering our clients by all means necessary.

What's next?

Feel free to explore