Solutions - Creative - Strategy & Positioning

Frame up your brand goals and objectives

Strategy & Positioning

At Cypress North, we consider our team a part of your team, which means your goals become our goals. We begin every partnership with an in-depth discovery process that gives us a better understanding of our clients so we can build tailored strategies that will pave the road to success now and into the future.

No matter what your creative needs are, we can work with you to build a brand and marketing strategy that will help you reach – and even exceed – your goals. We’ll help you identify your target audience and figure out how to reach and speak to them to sell your brand properly, gain recognition, and build trust.

What makes us unique is we can do more than just develop a brand strategy for you. We can also help you execute and implement that strategy by tapping into our digital marketing expertise, development skills, and creative offerings. If you’d rather do that part yourself or with someone else – that’s okay too!

Questionnaire

Our strategy process begins with a tailored questionnaire that helps us get to know you better. We’ll send out a form with questions about your organization and creative goals, and ask you to have all key stakeholders and managers involved in the project fill it out individually. The questionnaire ensures everyone’s voice is heard and helps our team identify pain points, misalignments, and more.

Discovery Meeting

Once we’ve reviewed all of your questionnaire responses, our team will set up a discovery meeting with your team. Discovery meetings are typically recorded video calls that last 60 to 90 minutes. During the call, we’ll talk through the misalignments we identified, hear more about some of your specific answers, and ask any follow-up questions we may have. The discovery call helps ensure everyone is on the same page and our team has all the information we need to move forward on your project.

Research & Strategy

The next part of our process involves external research on our end. We’ll use the information we gathered from discovery to conduct in-depth research into what other businesses in your industry are doing. Our team will look at what those businesses are doing well, identify gaps we can fill, and determine how to separate ourselves from the competition. We can also tap into our data analytics team to look at current industry insights if needed.

Positioning Document

The end deliverable we provide you with is a thorough and concise positioning document. The document will contain insights and a strategy to help you reach your specific goals. Each strategy is tailored to specific business needs, but these documents often include information on: Industries, Segments, Trends, Clients, Personas, User Journeys, Services & Offerings, Problems & Solutions, Business Values, Your Pillars & Promise, and Channel-Specific Goals

Positioning & Strategy Work

The Jacobs Institute

Medical Website & Content

What They’re Saying

“We engaged Cypress North to build our first Website. Having not gone through this process before, the team was patient and thorough, helping us understand our options and ultimately guiding us through the entire process. Our website is a critical piece of our GTM strategy, and they have built a solid foundation for us that we can build upon in the future. Outside of the website, they carefully listened to us and were able to successfully rebrand our business giving it a modern and professional look. Our PM, copywriters, and developer were fantastic to work with. If you are looking for a team that CARES about the success of your project and business, I strongly recommend you contact CN for your next project. ”

Jerry DiBartolo & Adam Hendricks

Co-Founders, Partners, Requisite Talent Partners

“For the build of our website and our virtual platform tool, the Cypress North team took the time to learn our products, corporate structure and culture to build digital solutions that met our business needs and is attractive and easy to use for our customers. After the build, Cypress North was diligent to perform needed maintenance and astonishingly quick to respond to edit requests.”

Christie Otis

VP Worldwide Marketing & Service, Transfusion & Transplant, Werfen

“I am so happy to be a client of Cypress North. From day one, they have made me feel supported in the work that I do. To have a whole team of people who care about making sure they understand who you are and what you are trying to achieve is amazing. The energy they give is genuine. I have felt both supported and seen by this team. Thank you Cypress North for everything you have done for me! ”

Erin M. Moss

Mental Health Therapist, Erin M. Moss Mental Health Counseling Private Practice

“The Cypress North development shop is incredible to work with. We vetted dozens of firms, off-shore dev-shops, and considered bringing in-house. A couple conversations with the Cypress North Team and it was clear they operate on a different level. Their skilled engineers helped create a minimum viable product we could immediately take to market. As our customer base grows and requests new features, Cypress North is quick to react, build, and ship. If you're growing a software company and need a team to grow right there with you: Cypress North is it.”

Kyle Pucko

Founder, Pintler Group

“Working with Cypress North over the last four years has been nothing short of a game-changer for our business. They've taken our Paid Search efforts from 'just okay' to absolutely amazing. It's like they waved a magic wand and restructured our entire approach on Google Adwords and Microsoft Ads, and the results speak for themselves. We're seeing more Sales Qualified Leads (SQLs) than ever, and our Cost Per Acquisition (CPA) has improved significantly. What stands out the most, though, is the Cypress North team's genuine care for our success. They've been more than just a service provider; they've been our partners, our marketing maestros, and I can't recommend them highly enough. If you're looking to give your Paid Search a serious boost, these are the folks to turn to.”

Michael Morgenstern

Senior Vice President, Marketing, Expert Institute

“We partnered with Cypress North to redesign our website, and it has been a pleasure to continue our partnership with them since launching the new site.
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”

Sherrie Bloom

Director of Marketing, Curbell

“Working with Cypress North has been great to say the least. They really understand our brand and have a seamless ability to incorporate exactly what being a Mark's customer is like into our ads. Working with the team has been wonderful and I look forward to our meeting every week to hear the next new idea that they have for us to try. They never stop trying to make us better.”

Zach Meyer

Marine Operations Manager, Mark's Leisure Time Marine

“I stumbled across Cypress North through the Marketing O’Clock podcast - an entertaining and tremendous resource of industry knowledge. After being a devoted listener for a year or so, I approached Greg and his team about becoming a client and half-expected a polite decline. After all, Centennial Woods is a niche business tucked away in the Wyoming mountains and I was the only full-time employee in the marketing department.

Thankfully, Cypress North took us on as a client and embraced our story, our challenges, and our vision. Since partnering, our online presence has skyrocketed. Our website traffic, social media engagement, and online sales have all seen exponential growth due to the Cypress North team’s ability to listen, collaborate, and adapt to our ever-changing needs. With their help and guidance, I am no longer bogged down by daily marketing duties and I can now explore new avenues for business expansion.”

Joe DeBaisio

Marketing Manager, Centennial Woods

“We've been working with Cypress North going on 5 years now, and the experience has been nothing short of exceptional. They've played a crucial role in enhancing our online presence, running targeted ads, monitoring those channels, and providing insightful reporting that has been instrumental in making informed decisions on different divisions and products/services offerings.”

Randy Smith

Director of Marketing, Statco-DSI

“For more than two decades, across three organizations, my teams’ marketing efforts have been enriched by a longstanding partnership with Cypress North. They have been a strategic ally and an integral extension of our marketing team here at Aleron for over six years now. Their proactive approach, swift responsiveness, and innovative solutions have left a mark on our brand growth, including web development, optimization, content, and lead generation. Time and again, we've witnessed their expertise actively contributing to our success. They are exceptional when it comes to promptly addressing any inquiries—a quality that truly sets them apart.”

Emily Paul

Chief Marketing Officer, Aleron

“It’s a hard job to impress the people who are living what our company does and stands for every day, but the marketing brief presentation that the team put together took all our thoughts and really brought them together in such an efficient/effective manner. It definitely gave us great confidence to continue working together. Phew! What a relief to FINALLY feel like we are working with a team that truly gets us.”

Jennifer Georger

Marketing Manager, Sealing Devices Inc.

Your Strategic Specialist

Creative Director

Jordan Siefer

Jordan is our Creative Director. She joined Cypress North in March 2018 and works out of our Buffalo office.

Jordan brings more than 13 years of experience to our agency and uses that expertise to lead our creative department. She works closely with clients, guiding them through processes to help define their brand and audience so the work we create accurately represents them and meets the needs of their target audience. Jordan also works internally with other departments to find collaborative solutions for clients. She oversees all graphic design, branding, strategy, and artistic efforts for clients and our agency.

Originally from Ohio, Jordan graduated from Alfred University’s School of Art and Design. After school, she moved to Buffalo full-time.

When she’s not at the office creating art for work, Jordan can be found drawing, painting, and enjoying all things art in her personal time as well. In addition to art, she likes sports and being outside. A born Buckeye fan, Jordan makes being from Ohio one of her personality traits. She also loves wearing overalls and drinking tea.

View Jordan's Bio