UBNS
Web Design
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Project Goals
University at Buffalo Neurosurgery (UBNS) is a leading neurosurgical group committed to providing excellence in comprehensive care, treatment, and research for neurosurgical disorders in their community. They reached out to us because they felt their website didn't truly represent the expertise and world-class environment they had to offer patients.
We set out to evolve their digital identity and continue the efforts into print materials and digital design.
Solutions/Deliverables
- Graphic Design
- Photography
- Strategy & Positioning
- UI/UX Design
- Video
- Web Development
UBNS
UI/UX Design
When we designed the new UI/UX for UBNS, we wanted to create a resource for patients, providers, and students. The site had to be a place different users could visit to be inspired, reassured, or educated.
We also wanted the site to be functional and easy to use, with a space to schedule appointments and sign into a patient portal. Informative resources like physician bios, patient testimonials, and more were also key to creating an educational, user-friendly experience.
View Website
Design Direction Document
After our team went through a discovery process with UBNS, we put together a design direction document outlining the new site’s anatomy, goals, and design system.
Residency Video
UBNS found it difficult to host prospective residency students for visits and tours during the pandemic. To overcome this challenge, our team created an all-encompassing video featuring testimonials from current residents, introductions to the physicians, and even a virtual tour of the facility. We shot and edited the video to make it feel like a tailored experience for potential residents who were unable to visit in person.
Physician Interviews
We also filmed one-on-one interviews with physicians for videos tailored to patients. These videos gave both current and potential patients a chance to hear directly from the doctors who were performing their surgeries.
Print Materials
In addition to digital assets for the brand evolution, our creative team also developed print materials. We designed educational materials like brochures and fliers to give patients better insights into what they should expect before, during, and after their surgeries.
Digital Graphic Design + Marketing
UBNS also came to us for help getting more patients to review their business on Google after visits. Our creative and marketing teams worked together to come up with different ideas to boost the number of reviews. We helped UBNS get the message out to patients by mailing out postcards, hanging signs up in the UBNS office, and sending messages out via the UBNS patient portal.
Within 24 hours of getting the message out, UBNS saw nearly 50 new reviews on their Google Business Profile – and within a week, they reached more than 120 total reviews and a higher average rating.
What They're Saying
Kyle Pucko
Founder, Pintler Group
Michael Morgenstern
Senior Vice President, Marketing, Expert Institute
Jordan Siefer
Creative Director, Cypress North
Zach Meyer
Marine Operations Manager, Mark's Leisure Time Marine
Jessica Budde
Vice President, Marketing Operations & Client Services, Cypress North
