ATLAS Surgery Center
Branding & Web Design
Project Goals
The Atlas Surgery Center opened as a brand new state-of-the-art outpatient surgical facility, looking to advance the practice of neurosurgery. We worked with them from the beginning to design and build their website, and develop their branding.
Solutions/Deliverables
- Branding
- Graphic Design
- Strategy & Positioning
- UI/UX Design
- Video
- Web Development
ATLAS Surgery Center
Logo Design
When they first came to us, Atlas Surgery didn’t have a name yet. They needed help identifying their new initiative and creating a sophisticated brand that represented them, their services, and their promise to the community.
Working closely with their team, our creative department completed an in-depth discovery and research process to name the business and develop the brand. We wanted to highlight their expert clinicians, high-tech robotics, and unique services.
Branding Presentation
Our team worked hard internally to develop a brand we believed was suitable for the new surgery center. The name Atlas came from the Greek God who stood at the ends of the Earth to help people. We felt the story behind the name reflected the surgeons who created the ambulatory center and their desire to help people.
We compiled all of our ideas and inspiration into a branding presentation, where we explained the brand components and meanings, the type of brand marks we envisioned, and more.
UI/UX Design
Atlas is a sister company to a long-term client of Cypress North. We were able to leverage the backend and modules of the existing site to build out the new Atlas surgery website.
While the two sites have a different look and feel, having access to and experience with the other site made it so we didn’t have to start from scratch on the Atlas site, saving valuable time for both us and the client as we worked to further develop the brand.
View Website
Design Direction Document
After we decided on the name and the brand identity, we put together a design direction document that would help ensure our entire team was aligned throughout the project. We outlined the goals and challenges of the website, the anatomy, and the digital design system we agreed upon.
Print Design
Photography
Unique photography is crucial for furthering the brand story and authenticity of a business. Stock photography can be a good source in some instances, but it can’t beat custom photography that showcases the people, space, and ideas behind an organization like Atlas.
Video
Video is another huge asset for branding. Our creative team shot and edited videos that showcased the new state-of-the-art Atlas Surgery Center, and the cutting-edge equipment they had available to patients. We also filmed interview-style videos with the leaders of Atlas, giving them a chance to speak directly to the community about their story, mission, and services.
What They're Saying
Jordan Siefer
Creative Director, Cypress North
Jonathan Nalewajek
Senior Software Engineer, Cypress North
Michael Morgenstern
Senior Vice President, Marketing, Expert Institute
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”
Sherrie Bloom
Director of Marketing, Curbell
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