ATLAS Surgery Center
Branding & Web Design


Project Goals

The Atlas Surgery Center opened as a brand new state-of-the-art outpatient surgical facility, looking to advance the practice of neurosurgery. We worked with them from the beginning to design and build their website, and develop their branding.



  • Branding
  • Graphic Design
  • Strategy & Positioning
  • UI/UX Design
  • Video
  • Web Development

ATLAS Surgery Center

Logo Design

When they first came to us, Atlas Surgery didn’t have a name yet. They needed help identifying their new initiative and creating a sophisticated brand that represented them, their services, and their promise to the community. 

Working closely with their team, our creative department completed an in-depth discovery and research process to name the business and develop the brand. We wanted to highlight their expert clinicians, high-tech robotics, and unique services.


Branding Presentation

Our team worked hard internally to develop a brand we believed was suitable for the new surgery center. The name Atlas came from the Greek God who stood at the ends of the Earth to help people. We felt the story behind the name reflected the surgeons who created the ambulatory center and their desire to help people.

We compiled all of our ideas and inspiration into a branding presentation, where we explained the brand components and meanings, the type of brand marks we envisioned, and more.

UI/UX Design

Atlas is a sister company to a long-term client of Cypress North. We were able to leverage the backend and modules of the existing site to build out the new Atlas surgery website. 

While the two sites have a different look and feel, having access to and experience with the other site made it so we didn’t have to start from scratch on the Atlas site, saving valuable time for both us and the client as we worked to further develop the brand.

View Website


Design Direction Document

After we decided on the name and the brand identity, we put together a design direction document that would help ensure our entire team was aligned throughout the project. We outlined the goals and challenges of the website, the anatomy, and the digital design system we agreed upon.


Print Design



Unique photography is crucial for furthering the brand story and authenticity of a business. Stock photography can be a good source in some instances, but it can’t beat custom photography that showcases the people, space, and ideas behind an organization like Atlas.



Video is another huge asset for branding. Our creative team shot and edited videos that showcased the new state-of-the-art Atlas Surgery Center, and the cutting-edge equipment they had available to patients. We also filmed interview-style videos with the leaders of Atlas, giving them a chance to speak directly to the community about their story, mission, and services.


What They're Saying

“Graphic Design is visual problem solving. You have to wear multiple hats to see all possible perspectives. One design can look beautiful while another works great, the magic happens when it works beautifully.”

Jordan Siefer

Creative Director, Cypress North

“We work closely with our clients to fully understand their problems, and engineer solutions that not only solve their current needs, but can be adapted or expanded upon to solve new problems that arise in the future.”

Jonathan Nalewajek

Senior Software Engineer, Cypress North

expert institute
“Working with Cypress North over the last four years has been nothing short of a game-changer for our business. They've taken our Paid Search efforts from 'just okay' to absolutely amazing. It's like they waved a magic wand and restructured our entire approach on Google Adwords and Microsoft Ads, and the results speak for themselves. We're seeing more Sales Qualified Leads (SQLs) than ever, and our Cost Per Acquisition (CPA) has improved significantly. What stands out the most, though, is the Cypress North team's genuine care for our success. They've been more than just a service provider; they've been our partners, our marketing maestros, and I can't recommend them highly enough. If you're looking to give your Paid Search a serious boost, these are the folks to turn to.”

Michael Morgenstern

Senior Vice President, Marketing, Expert Institute

“We partnered with Cypress North to redesign our website, and it has been a pleasure to continue our partnership with them since launching the new site.
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”

Sherrie Bloom

Director of Marketing, Curbell

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Meet the project leads

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