Social Media

Social media use continues to skyrocket across a wide range of platforms. This can be a massive asset for brands, but only if you have the right strategy. With so much social content now available at everyone’s fingertips, it’s easy for your posts to get lost in the void. Cypress North can work with you to avoid that by developing a social media strategy, branded graphics that will catch your audience’s attention, and more.


Having the right strategy is the key to success on social media. If you don’t have a strategy in place, or have one that isn’t working for you, we can help you build one that does. Our team will work with you to assess the competitive landscape, identify your target audience, figure out where they are in the social space, and what kind of content they’re engaging with. From there, we’ll develop a strategy that incorporates both organic and paid posts, social listening, recommended post cadence, and other best practices.

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Managing your social media accounts can be a huge undertaking. If you don’t have an in-house team dedicated to social media management, we can bridge that gap for you. Our digital marketers are always up to date on the latest social media trends and best practices, so we know what it takes to catch someone’s attention. Our team can write and schedule organic posts, answer messages and comments, and ensure your social content is optimized specifically for each platform.

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A key component of your social media strategy is imagery. Stunning visuals will enhance your social presence and help you stand out from the crowd. Our creative team can work with you to develop graphics, videos, illustrations, and other assets designed specifically for your social media pages. We’ll ensure all visual assets we create for you follow your brand guidelines, are properly sized for each platform, and are in line with the best practices set in your social strategy.

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PHOTO & Video

Your social media presence should also be personal and reflect who you are as an organization. If you don’t have professional photos or videos – or have some that are outdated, we can help. Our creative department offers custom photography and videography so you can get high-quality images of your employees, your workspace, or your products and services that can be used on your social media pages.

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Integrating your social media accounts with your website, app, and other platforms can help provide a more cohesive customer experience for your audience. Our tech team can pull your social media data and feeds into existing locations like your website, or can build an app that’s designed to connect with social media platforms.

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Want to see how your social media strategy is paying off? Our data analysts will set up tracking and reporting for your social platforms to benchmark your growth, give you a better understanding of your audience, identify trends, and help influence future decisions on your social media and marketing strategies.

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Your Social Media Expert

Senior Digital Marketing Manager

Maggie Humphrey

Maggie is a Senior Digital Marketing Manager who helps lead our Rochester office. A specialist in both PPC and SEO strategy, she works daily on account management, client service, user experience, brand strategy, and social media marketing. She also helps manage our internal marketing team's workload and co-hosts our monthly The Agency Scoop podcast.

A Rochester native, Maggie graduated from the University of Brockport. With more than five years of marketing experience, she brings a wealth of knowledge and expertise to our team, having worked in various marketing roles in both in-house and agency settings.

Maggie’s journey with Cypress North started in 2019 when she joined our agency as a Digital Marketing Intern while still in college. She went on to gain additional experience at another agency for two years before returning to join us full-time as a Digital Marketing Manager.

When she’s not at work, Maggie can be found spending time with family and friends, spoiling her adorable golden retriever Oakley, or somewhere out on the water. She loves boating, cooking, and binge-watching reality TV. She also enjoys reading – and inadvertently started a book cult among her coworkers.