Social Media
Strategy
Having the right strategy is the key to success on social media. If you don’t have a strategy in place, or have one that isn’t working for you, we can help you build one that does. Our team will work with you to assess the competitive landscape, identify your target audience, figure out where they are in the social space, and what kind of content they’re engaging with. From there, we’ll develop a strategy that incorporates both organic and paid posts, social listening, recommended post cadence, and other best practices.

Management
Managing your social media accounts can be a huge undertaking. If you don’t have an in-house team dedicated to social media management, we can bridge that gap for you. Our digital marketers are always up to date on the latest social media trends and best practices, so we know what it takes to catch someone’s attention. Our team can write and schedule organic posts, answer messages and comments, and ensure your social content is optimized specifically for each platform.

IMAGERY
A key component of your social media strategy is imagery. Stunning visuals will enhance your social presence and help you stand out from the crowd. Our creative team can work with you to develop graphics, videos, illustrations, and other assets designed specifically for your social media pages. We’ll ensure all visual assets we create for you follow your brand guidelines, are properly sized for each platform, and are in line with the best practices set in your social strategy.

PHOTO & Video
Your social media presence should also be personal and reflect who you are as an organization. If you don’t have professional photos or videos – or have some that are outdated, we can help. Our creative department offers custom photography and videography so you can get high-quality images of your employees, your workspace, or your products and services that can be used on your social media pages.

INTEGRATION
Integrating your social media accounts with your website, app, and other platforms can help provide a more cohesive customer experience for your audience. Our tech team can pull your social media data and feeds into existing locations like your website, or can build an app that’s designed to connect with social media platforms.

tracking
Want to see how your social media strategy is paying off? Our data analysts will set up tracking and reporting for your social platforms to benchmark your growth, give you a better understanding of your audience, identify trends, and help influence future decisions on your social media and marketing strategies.

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Your Social Media Expert

Maggie Humphrey
Maggie is our Director of Ecommerce, working out of our Rochester office. She first joined Cypress North as a Digital Marketing Intern in 2019 and returned as a full-time member of the team in 2022.
With a background in both paid and organic marketing, Maggie oversees all of our ecommerce clients, using her expertise to craft holistic strategies that drive incremental growth. She takes a data-driven approach to her work, using insights to make proactive decisions that help clients boost revenue and hit their goals.
In addition to regularly publishing comprehensive ecommerce guides for Cypress North, Maggie lends her thought leadership to one of the top sources for PPC and SEO news as a contributor for Search Engine Land.
Maggie was born and raised in the Rochester area and graduated from the University of Brockport. After her summer interning with us at Cypress North, she went on to gain several years of experience as a marketer in both in-house and agency settings.
When she’s not at work, Maggie can be found spending time with family and friends, spoiling her adorable golden retriever Oakley, or somewhere out on the water. She loves boating, cooking, and binge-watching reality TV. She also enjoys reading – and inadvertently started a book cult among her coworkers.