Solutions - Integrated Solutions - Social Media

Social Media

Social media use continues to skyrocket across a wide range of platforms. This can be a massive asset for brands, but only if you have the right strategy. With so much social content now available at everyone’s fingertips, it’s easy for your posts to get lost in the void. Cypress North can work with you to avoid that by developing a social media strategy, branded graphics that will catch your audience’s attention, and more.

Strategy

Having the right strategy is the key to success on social media. If you don’t have a strategy in place, or have one that isn’t working for you, we can help you build one that does. Our team will work with you to assess the competitive landscape, identify your target audience, figure out where they are in the social space, and what kind of content they’re engaging with. From there, we’ll develop a strategy that incorporates both organic and paid posts, social listening, recommended post cadence, and other best practices.

Management

Managing your social media accounts can be a huge undertaking. If you don’t have an in-house team dedicated to social media management, we can bridge that gap for you. Our digital marketers are always up to date on the latest social media trends and best practices, so we know what it takes to catch someone’s attention. Our team can write and schedule organic posts, answer messages and comments, and ensure your social content is optimized specifically for each platform.

IMAGERY

A key component of your social media strategy is imagery. Stunning visuals will enhance your social presence and help you stand out from the crowd. Our creative team can work with you to develop graphics, videos, illustrations, and other assets designed specifically for your social media pages. We’ll ensure all visual assets we create for you follow your brand guidelines, are properly sized for each platform, and are in line with the best practices set in your social strategy.

PHOTO & Video

Your social media presence should also be personal and reflect who you are as an organization. If you don’t have professional photos or videos – or have some that are outdated, we can help. Our creative department offers custom photography and videography so you can get high-quality images of your employees, your workspace, or your products and services that can be used on your social media pages.

INTEGRATION

Integrating your social media accounts with your website, app, and other platforms can help provide a more cohesive customer experience for your audience. Our tech team can pull your social media data and feeds into existing locations like your website, or can build an app that’s designed to connect with social media platforms.

tracking

Want to see how your social media strategy is paying off? Our data analysts will set up tracking and reporting for your social platforms to benchmark your growth, give you a better understanding of your audience, identify trends, and help influence future decisions on your social media and marketing strategies.

We pull in the experts from all departments.

Check Out Some Work

Universal Analytics Data Extract

Data Extraction

Ask For Whipped

Product Microsite

The Jacobs Institute

Not-for-profit Medical Website

Tomric

Confectionery Website & Branding

Brewed & Bottled

Beer Shop Branding, Website & content

What They’re Saying

“We engaged Cypress North to build our first Website. Having not gone through this process before, the team was patient and thorough, helping us understand our options and ultimately guiding us through the entire process. Our website is a critical piece of our GTM strategy, and they have built a solid foundation for us that we can build upon in the future. Outside of the website, they carefully listened to us and were able to successfully rebrand our business giving it a modern and professional look. Our PM, copywriters, and developer were fantastic to work with. If you are looking for a team that CARES about the success of your project and business, I strongly recommend you contact CN for your next project. ”

Jerry DiBartolo & Adam Hendricks

Co-Founders, Partners, Requisite Talent Partners

“For the build of our website and our virtual platform tool, the Cypress North team took the time to learn our products, corporate structure and culture to build digital solutions that met our business needs and is attractive and easy to use for our customers. After the build, Cypress North was diligent to perform needed maintenance and astonishingly quick to respond to edit requests.”

Christie Otis

VP Worldwide Marketing & Service, Transfusion & Transplant, Werfen

“I am so happy to be a client of Cypress North. From day one, they have made me feel supported in the work that I do. To have a whole team of people who care about making sure they understand who you are and what you are trying to achieve is amazing. The energy they give is genuine. I have felt both supported and seen by this team. Thank you Cypress North for everything you have done for me! ”

Erin M. Moss

Mental Health Therapist, Erin M. Moss Mental Health Counseling Private Practice

“The Cypress North development shop is incredible to work with. We vetted dozens of firms, off-shore dev-shops, and considered bringing in-house. A couple conversations with the Cypress North Team and it was clear they operate on a different level. Their skilled engineers helped create a minimum viable product we could immediately take to market. As our customer base grows and requests new features, Cypress North is quick to react, build, and ship. If you're growing a software company and need a team to grow right there with you: Cypress North is it.”

Kyle Pucko

Founder, Pintler Group

“Working with Cypress North over the last four years has been nothing short of a game-changer for our business. They've taken our Paid Search efforts from 'just okay' to absolutely amazing. It's like they waved a magic wand and restructured our entire approach on Google Adwords and Microsoft Ads, and the results speak for themselves. We're seeing more Sales Qualified Leads (SQLs) than ever, and our Cost Per Acquisition (CPA) has improved significantly. What stands out the most, though, is the Cypress North team's genuine care for our success. They've been more than just a service provider; they've been our partners, our marketing maestros, and I can't recommend them highly enough. If you're looking to give your Paid Search a serious boost, these are the folks to turn to.”

Michael Morgenstern

Senior Vice President, Marketing, Expert Institute

“We partnered with Cypress North to redesign our website, and it has been a pleasure to continue our partnership with them since launching the new site.
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”

Sherrie Bloom

Director of Marketing, Curbell

“Working with Cypress North has been great to say the least. They really understand our brand and have a seamless ability to incorporate exactly what being a Mark's customer is like into our ads. Working with the team has been wonderful and I look forward to our meeting every week to hear the next new idea that they have for us to try. They never stop trying to make us better.”

Zach Meyer

Marine Operations Manager, Mark's Leisure Time Marine

“I stumbled across Cypress North through the Marketing O’Clock podcast - an entertaining and tremendous resource of industry knowledge. After being a devoted listener for a year or so, I approached Greg and his team about becoming a client and half-expected a polite decline. After all, Centennial Woods is a niche business tucked away in the Wyoming mountains and I was the only full-time employee in the marketing department.

Thankfully, Cypress North took us on as a client and embraced our story, our challenges, and our vision. Since partnering, our online presence has skyrocketed. Our website traffic, social media engagement, and online sales have all seen exponential growth due to the Cypress North team’s ability to listen, collaborate, and adapt to our ever-changing needs. With their help and guidance, I am no longer bogged down by daily marketing duties and I can now explore new avenues for business expansion.”

Joe DeBaisio

Marketing Manager, Centennial Woods

“We've been working with Cypress North going on 5 years now, and the experience has been nothing short of exceptional. They've played a crucial role in enhancing our online presence, running targeted ads, monitoring those channels, and providing insightful reporting that has been instrumental in making informed decisions on different divisions and products/services offerings.”

Randy Smith

Director of Marketing, Statco-DSI

“For more than two decades, across three organizations, my teams’ marketing efforts have been enriched by a longstanding partnership with Cypress North. They have been a strategic ally and an integral extension of our marketing team here at Aleron for over six years now. Their proactive approach, swift responsiveness, and innovative solutions have left a mark on our brand growth, including web development, optimization, content, and lead generation. Time and again, we've witnessed their expertise actively contributing to our success. They are exceptional when it comes to promptly addressing any inquiries—a quality that truly sets them apart.”

Emily Paul

Chief Marketing Officer, Aleron

“It’s a hard job to impress the people who are living what our company does and stands for every day, but the marketing brief presentation that the team put together took all our thoughts and really brought them together in such an efficient/effective manner. It definitely gave us great confidence to continue working together. Phew! What a relief to FINALLY feel like we are working with a team that truly gets us.”

Jennifer Georger

Marketing Manager, Sealing Devices Inc.

Achieving goals and proving
ROI for the world's best companies

Your Social Media Expert

Director of Ecommerce

Maggie Humphrey

Maggie is our Director of Ecommerce, working out of our Rochester office. She first joined Cypress North as a Digital Marketing Intern in 2019 and returned as a full-time member of the team in 2022.

With a background in both paid and organic marketing, Maggie oversees all of our ecommerce clients, using her expertise to craft holistic strategies that drive incremental growth. She takes a data-driven approach to her work, using insights to make proactive decisions that help clients boost revenue and hit their goals.

In addition to regularly publishing comprehensive ecommerce guides for Cypress North, Maggie lends her thought leadership to one of the top sources for PPC and SEO news as a contributor for Search Engine Land.

Maggie was born and raised in the Rochester area and graduated from the University of Brockport. After her summer interning with us at Cypress North, she went on to gain several years of experience as a marketer in both in-house and agency settings.

When she’s not at work, Maggie can be found spending time with family and friends, spoiling her adorable golden retriever Oakley, or somewhere out on the water. She loves boating, cooking, and binge-watching reality TV. She also enjoys reading – and inadvertently started a book cult among her coworkers.

View Maggie's Bio