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Google Marketing Live 2025: The Biggest Changes Coming to Google Ads & How They'll Impact You

A lot of news came out of GML 2025, including tons of AI features. Here are the biggest Google Ads announcements and how they could impact you.

Blog by: Christine Zirnheld

5.22.2025

Paid Search Marketing

Google Marketing Live 2025: The Biggest Changes Coming to Google Ads & How They'll Impact You

A lot of news came out of GML 2025, including tons of AI features. Here are the biggest Google Ads announcements and how they could impact you.

Guide by: Maggie Humphrey

5.21.2025

E-Commerce

How To Use Custom Labels In Google Merchant Center For Shopping Campaigns

Custom labels can be a game-changer for ecommerce advertisers. Learn why you should use them and how to set them up to boost your shopping campaigns.

Blog by: Jack Novorr

5.6.2025

Data Analysis

Using BigQuery to Overcome GA4 Data Retention Limits

Keep your GA4 data forever with BigQuery. Learn how to set up BigQuery to start storing raw GA4 data before it's gone for good.

Blog by: Greg Finn

5.6.2025

Paid Search Marketing

AI Max for Google Ads: My Takes as a Digital Marketer

Google Ads just announced its new AI Max feature. Greg Finn breaks down the good vs. the bad and gives his honest opinions on the update.

Blog by: Callie Kessler

4.29.2025

Paid Search Marketing

How to Control Branded Spend in Google Ads

We all know branded spend can sneak up on you. Learn different ways you can control your branded spend in Google Ads.

Blog by: Christine Zirnheld

4.10.2025

Paid Search Marketing

Google Ads Brand Lists: How to Use Brand Inclusions & Exclusions in Search & PMax

Showing ads for your brand name may be wasting money you could use elsewhere. Learn how to use brand lists, inclusions, and exclusions to control your branded searches.

Blog by: Greg Finn

4.7.2025

Paid Search Marketing

Google Ads Demand Gen Campaigns: From Disappointment to Improvement

Learn how recent updates to Demand Gen in Google Ads can improve visibility and help advertisers make better use of these campaigns.

Blog by: Matt Mombrea

4.4.2025

Web Programming & Development

3 Options for Multilingual Website Translation

Managing multilingual web content is challenging, and there are plenty of options available. Learn more about the solutions and how to find the right one for you.

Blog by: Greg Finn

4.2.2025

Paid Search Marketing

Are We in a Golden Era of Google Ads?

Is real change coming to Google Ads? Recent changes indicate the team is taking feedback seriously and putting more of a focus on advertisers.

Blog by: Greg Finn

3.24.2025

Paid Search Marketing

What AI-Driven Search Means for the Future of Publishers

Independent ad-supported publishers face a tough reality with Google’s AI Overviews and zero-click searches. Learn why Google traffic may not be the solution for long-term success.

Podcast

Listen to Marketing O'Clock, our weekly digital marketing podcast, to stay updated on the latest paid, organic, and social news.

Become a listener

The CN Blog

Sharing our thoughts on an ever-changing industry.

Blog by: Christine Zirnheld

5.22.2025

Google Marketing Live 2025: The Biggest Changes Coming to Google Ads & How They'll Impact You

A lot of news came out of GML 2025, including tons of AI features. Here are the biggest Google Ads announcements and how they could impact you.

Blog by: Jack Novorr

5.6.2025

Using BigQuery to Overcome GA4 Data Retention Limits

Keep your GA4 data forever with BigQuery. Learn how to set up BigQuery to start storing raw GA4 data before it's gone for good.

Blog by: Greg Finn

5.6.2025

AI Max for Google Ads: My Takes as a Digital Marketer

Google Ads just announced its new AI Max feature. Greg Finn breaks down the good vs. the bad and gives his honest opinions on the update.

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What They’re Saying

“We engaged Cypress North to build our first Website. Having not gone through this process before, the team was patient and thorough, helping us understand our options and ultimately guiding us through the entire process. Our website is a critical piece of our GTM strategy, and they have built a solid foundation for us that we can build upon in the future. Outside of the website, they carefully listened to us and were able to successfully rebrand our business giving it a modern and professional look. Our PM, copywriters, and developer were fantastic to work with. If you are looking for a team that CARES about the success of your project and business, I strongly recommend you contact CN for your next project. ”

Jerry DiBartolo & Adam Hendricks

Co-Founders, Partners, Requisite Talent Partners

“For the build of our website and our virtual platform tool, the Cypress North team took the time to learn our products, corporate structure and culture to build digital solutions that met our business needs and is attractive and easy to use for our customers. After the build, Cypress North was diligent to perform needed maintenance and astonishingly quick to respond to edit requests.”

Christie Otis

VP Worldwide Marketing & Service, Transfusion & Transplant, Werfen

“I am so happy to be a client of Cypress North. From day one, they have made me feel supported in the work that I do. To have a whole team of people who care about making sure they understand who you are and what you are trying to achieve is amazing. The energy they give is genuine. I have felt both supported and seen by this team. Thank you Cypress North for everything you have done for me! ”

Erin M. Moss

Mental Health Therapist, Erin M. Moss Mental Health Counseling Private Practice

“The Cypress North development shop is incredible to work with. We vetted dozens of firms, off-shore dev-shops, and considered bringing in-house. A couple conversations with the Cypress North Team and it was clear they operate on a different level. Their skilled engineers helped create a minimum viable product we could immediately take to market. As our customer base grows and requests new features, Cypress North is quick to react, build, and ship. If you're growing a software company and need a team to grow right there with you: Cypress North is it.”

Kyle Pucko

Founder, Pintler Group

“Working with Cypress North over the last four years has been nothing short of a game-changer for our business. They've taken our Paid Search efforts from 'just okay' to absolutely amazing. It's like they waved a magic wand and restructured our entire approach on Google Adwords and Microsoft Ads, and the results speak for themselves. We're seeing more Sales Qualified Leads (SQLs) than ever, and our Cost Per Acquisition (CPA) has improved significantly. What stands out the most, though, is the Cypress North team's genuine care for our success. They've been more than just a service provider; they've been our partners, our marketing maestros, and I can't recommend them highly enough. If you're looking to give your Paid Search a serious boost, these are the folks to turn to.”

Michael Morgenstern

Senior Vice President, Marketing, Expert Institute

“We partnered with Cypress North to redesign our website, and it has been a pleasure to continue our partnership with them since launching the new site.
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”

Sherrie Bloom

Director of Marketing, Curbell

“Working with Cypress North has been great to say the least. They really understand our brand and have a seamless ability to incorporate exactly what being a Mark's customer is like into our ads. Working with the team has been wonderful and I look forward to our meeting every week to hear the next new idea that they have for us to try. They never stop trying to make us better.”

Zach Meyer

Marine Operations Manager, Mark's Leisure Time Marine

“I stumbled across Cypress North through the Marketing O’Clock podcast - an entertaining and tremendous resource of industry knowledge. After being a devoted listener for a year or so, I approached Greg and his team about becoming a client and half-expected a polite decline. After all, Centennial Woods is a niche business tucked away in the Wyoming mountains and I was the only full-time employee in the marketing department.

Thankfully, Cypress North took us on as a client and embraced our story, our challenges, and our vision. Since partnering, our online presence has skyrocketed. Our website traffic, social media engagement, and online sales have all seen exponential growth due to the Cypress North team’s ability to listen, collaborate, and adapt to our ever-changing needs. With their help and guidance, I am no longer bogged down by daily marketing duties and I can now explore new avenues for business expansion.”

Joe DeBaisio

Marketing Manager, Centennial Woods

“We've been working with Cypress North going on 5 years now, and the experience has been nothing short of exceptional. They've played a crucial role in enhancing our online presence, running targeted ads, monitoring those channels, and providing insightful reporting that has been instrumental in making informed decisions on different divisions and products/services offerings.”

Randy Smith

Director of Marketing, Statco-DSI

“For more than two decades, across three organizations, my teams’ marketing efforts have been enriched by a longstanding partnership with Cypress North. They have been a strategic ally and an integral extension of our marketing team here at Aleron for over six years now. Their proactive approach, swift responsiveness, and innovative solutions have left a mark on our brand growth, including web development, optimization, content, and lead generation. Time and again, we've witnessed their expertise actively contributing to our success. They are exceptional when it comes to promptly addressing any inquiries—a quality that truly sets them apart.”

Emily Paul

Chief Marketing Officer, Aleron

“It’s a hard job to impress the people who are living what our company does and stands for every day, but the marketing brief presentation that the team put together took all our thoughts and really brought them together in such an efficient/effective manner. It definitely gave us great confidence to continue working together. Phew! What a relief to FINALLY feel like we are working with a team that truly gets us.”

Jennifer Georger

Marketing Manager, Sealing Devices Inc.

Video Tutorials To Get You Started

Video by: Greg Finn

3.26.2024

Paid Search Marketing

How to Target Users by App in Google Ads Campaigns

Learn how to set up custom segments with app targeting. Our digital marketing tutorial covers how to get started, best practices, common mistakes, and more.

Video by: Cole Soldwisch

4.28.2021

5 Ways To Extract Data From Google Smart Shopping Campaigns

Google's Smart Shopping campaigns have all the promise, but they don't have all the data, until now. Learn how to use reports and segments in Google Ads to squeeze all the available data out of your SSCs and how to use the data to drive more sales.

Video by: Sarah Burke

7.7.2020

How To Blend Data From More Than 5 Google Analytics Accounts In Google Data Studio

Have you ever wanted to blend data from 6 or more Google Analytics data sources in a Google Data studio report? Then, you probably know that Data Studio limits you to five GA sources. But, don't fret! In this tutorial, Sarah shows you how to use the Google Analytics add-on for Google Sheets to aggregate as much data as your heart desires to push into Data Studio.

Video by: Jess Budde

5.18.2020

Tackle B2B Digital Marketing Challenges

In this video tutorial, our very own Mark and Jess discuss common obstacles that B2B marketers face in the digital era and give proven strategies for tackling these challenges head on.

Video by: Cole Soldwisch

4.22.2020

Facebook Ads Dynamic Creative Tutorial

Dynamic Creative optimization for Facebook is an awesome multi-variant testing tool that is extremely useful to advertisers looking to test multiple creative assets, headlines, messages and more!