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By Sky Stage
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Data Studio Advanced Techniques: Introduction If you’re running any digital marketing campaigns, then you’re probably tracking their performance and the impact they have on the sales and/or marketing goals of your company as a whole. Most often, performance is tracked by manually entering multiple fields for each digital platform into an Excel or Google Sheets … Continue reading "Google Data…

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By Greg Finn
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For a while, it seemed that nobody was ever going to catch up to Facebook from a targeting standpoint. Facebook’s ability to pinpoint specific users based on their behavior, demographics, or interests is still unmatched, but with the seemingly constant rollback of Facebook targeting options and advancements in targeting from Google Ads, that gap appears … Continue reading "Life Events…

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By Jessica Budde
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Not all site visitors are created equal. Some folks might come to your site because their mother sent them a link to something “interesting” (eye-roll Mom, I’m so not into that), while others might be doing some initial research on products like yours. Others still might be on the hunt for exactly what you sell, … Continue reading "Taking Ad-vantage…

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By Greg Finn
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Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook’s Campaign Budget Optimization will become the default setting for all campaigns, forcing advertisers to rely on the Campaign level when setting a budget. Read the official … Continue reading "Facebook Ads…

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By Hope DiNatale
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In late 2018, news broke that rocked the marketing world, possibly changing the digital advertising landscape forever. Google Ads officially announced that advertisers can now choose pay for conversions (PFC) bidding.  Why was this so significant? For all the performance marketers who breathe, eat, and sleep conversions, bidding options in Google Ads left much to be … Continue reading "Deep Dive:…

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By Christine Shepherd
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All device targeting is not created equal. If your Google Ads campaign uses target CPA bidding and you’re prioritizing conversions from a certain device, we’re willing to bet you’re doing it wrong. We rarely see this stipulation highlighted when we research target CPA bidding, but the consequences of overlooking it could greatly impact a campaign’s cost-per-acquisition … Continue reading "Device Targeting…

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February 11th, 2019

Deep Dive: Reddit Ads Update

By Hope DiNatale
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With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We’re diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward. The Update First, a new campaign objective was added: app installs … Continue reading "Deep Dive:…

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By Jessica Budde
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If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each other. However, with over 2 million apps in the Google Play store, running ads on … Continue reading "Updated: How…

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By Christine Shepherd
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The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook Dynamic Creative, Facebook Creative Hub & Google RDAs, has made life so much easier than … Continue reading "Digital Marketing…

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By Jennifer Kaite
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Square, small square, banner, leaderboard, inline rectangle, skyscraper, wide skyscraper…and the list goes on. If you’ve uploaded Google Display Ads before, you’re familiar with the arduous process of creating and uploading multiple size variations of the same ad to fit all available space and get the best results. You may ask yourself… Which image is the best? … Continue reading "Use Responsive…

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