Let’s face it, for some companies Portable Document Formats (PDFs) are an unfortunate necessity. From sell sheets and downloadable product flyers, to manuals and tutorials – PDFs have secured a spot in our lives, and there are some tips and tricks that can be implemented to secure a spot in the Search Engine Results Pages … Continue reading "SEO for…
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LinkedIn Ads is certainly not the first place B2B marketers think to spend their video budget, but it should be! Yes, I know. LinkedIn at face value is a pricey platform in general. However, I’ve found LinkedIn Video Ads are the exception if worked into a larger brand effort or lead generation strategy. I’ve seen … Continue reading "Why You…
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Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…
Read ArticleYou read that right – the moment we’ve all been waiting for is here! Google’s Web Stories plugin is out of beta and now offers the ability to install Google Analytics on Web Stories directly in the plugin. If you were using the beta version of the plugin, you’re all too familiar with the fact … Continue reading "Install Google…
Read ArticleCreating unique downloads for your content marketing campaign can be a struggle. With millions of resources available online, how can you distinguish your downloads from the assets your competitors are providing? By making them interactive of course! You can unlock a world of possibilities for creative, useful, downloadable inbound marketing content using Adobe Acrobat Pro … Continue reading "How to…
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Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain even if they continue off to another. And, if you love clean, accurate Google Analytics data … Continue reading "Cross-Domain Tracking…
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Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. How do you achieve all of this? By making your CRM and Marketing Automation Platform a core part of your advertising and digital marketing strategy. If you want to get more … Continue reading "How to…
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Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.
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Looking at search terms that we’ve seen here recently, there is absolutely no doubt about it. Close Variants aren’t as close as they used to be. Is it a bug? Is it calculated? I’m not sure, but we’ve been fighting close variant bloat more than ever in our Google Ads accounts. Let me take you … Continue reading "Is Google…
Read ArticleWelcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory data analysis and answer some new questions about our dataset. We’ll be using Python’s Matplotlib … Continue reading "Exploring a…
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