AdWords experiments are kind of my favorite thing. There's just something awesome about being able to test a new tactic against your tried-and-true campaign setup and see how said changes will impact performance using real-life user data. Ahh, sweet, sweet optimization. But while I could go on all day about how amazing campaign experiments are (ease of setup, actionable data,…
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Rolled out in July 2016, responsive ads are one of the newest ad formats available to AdWords advertisers. Running on the display network, this type of ad allows advertisers to input copy and images into an ad template, then hand over the reins to Google to compile them in different ways. Then, Google will do the heavy lifting to fit…
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Facebook's Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there's not a lot to complain about. The only issue that we have is the setup when dealing with non-savvy clients (and a potential pitfall that can occur). If…
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Everyone knows that Spring is the perfect time of year to clean out your closets, dust behind items that you haven’t moved since before winter, and switch out the winter wear for your summer’s best (whether that means bright colors or just slightly lighter grays). While all of this motivational energy is running through your veins, why not send some…
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This month Google officially changed the meaning the keyword match type Exact Match. This caused an uproar in the community and marked a notable change to the Google AdWords Platform. Overall, we were more than disappointed with this change as it inherently tricks advertisers and leads to Google making more money by adding matches. Here are a few takeaways that…
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Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups have quite a few amazing features that frankly cannot be found elsewhere. With that, there are a few fatal drawbacks…
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You’ve just set up a new PPC campaign in an account, and every time you log in to AdWords to see how it’s doing, you see that it hasn’t begun generating any impressions yet. This could be one minute after you set it up, one day after, one week after….and nothing. Before you let this go on any longer, you’ll…
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While the 2016 calendar winds down, we've been hard at work finishing projects big and small for our amazing clients. One of those projects has been a revamped website for HHL Architects, a prominent Buffalo-based architectural firm in Buffalo's historic Allentown district. The work of HHL Architects spans across all facets of design including the famous Darwin Martin House restoration, the Humphrey Nature…
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With more than 30 years of experience in the business (and a flawless reputation in the area), D.V. Brown & Associates has cemented themselves as a staple in the WNY area. They found themselves with a website that outlived its lifespan and called on us to deliver a website that properly construed their company, philosophy & technology. D.V. Brown specializes…
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So You Can't Control the Weather... Are you a control freak? Do you relish the little things you have charge over and cringe at the thought of not being able to affect others? I am. I do. And this desire to maintain command comes out strong in PPC. Nerdy perhaps, but nothing satisfies me more than the hands-on work involved in…
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