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By Elizabeth Sarro
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Like many other Google Ads features, I personally think that the name “optimized targeting” is currently quite misleading. This additional targeting expansion setting may seem minor, but it can have a huge impact on campaign performance and fundamentally change the targeting of your ads.  Even worse, Google Ads has made optimized targeting settings extremely tricky … Continue reading "Google Ads…

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By Greg Finn
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May has flown by here at Cypress North, full of new hires, clients, opportunities and a lot of preparation. In June I will be moderating a handful of panels at what should be the biggest search-focused digital marketing conference of the year, SMX Advanced. Best of all, this year Christine Zirnheld will be coming along … Continue reading "Cypress North…

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By Jill Fecher
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This month, I sat down with Barry Schwartz, CEO of web service firm Rusty Brick and founder of Search Engine Roundtable. His career began at age 14 when he joined his twin brother in starting a software development business. Their unofficial business started with local and small businesses by helping their businesses become more efficient … Continue reading "Building a…

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By Jill Fecher
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This month, I sat down with Lauren Molenda, co-owner and brand strategist at Riveter Design.  Her career has been across several different WNY agencies and gave her experience with a ton of our local talent! In 2017, she joined forces with Jordan Hegyi to reincorporate her freelance marketing and design agency. Lauren also recently traveled … Continue reading "Moving Mountains…

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By Jill Fecher
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This month, I sat down with Tricia Barrett, Chief Operating Officer at Crowley Webb and Praxis.  Tricia joined the full service communications agency in 2003 with a background in project management, client service, and operations. She now oversees Crowley Webb’s general agency operations and Praxis’ operations. We discuss the ways Crowley Webb have differentiated themselves … Continue reading "Growing an…

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By Kathleen Hagelberger
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Is your site compatible with website accessibility guidelines? Use these tools to benchmark and identify improvement opportunities. Website accessibility is often overlooked, but it shouldn’t be. According to CDC estimates, 61 million adults in the United States alone live with some sort of disability – that’s larger than the population of the states of New … Continue reading "Testing Website…

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By Jill Fecher
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This month, I spoke with Charlie Fashana, the Director of Marketing at AAA of Western and Central New York. Charlie’s career started in banking at HSBC and later First Niagara Bank. He moved over to the agency side for several years and is now back on the client side, informing marketing strategy and leading a … Continue reading "To the…

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By Christine Zirnheld
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What you need to know about automated extension changes and how to turn them off.  Automated extensions are one of the sneakiest forms of automation pushed on Google Ads advertisers,  and they are soon going to be pushed even more. These aren’t talked about as much as other automated features such as auto-applied recommendations, responsive … Continue reading "How to…

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By Jill Fecher
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This month, I sat down with Sarah Burke, Data & Analytics Manager at Cypress North to talk about our newest department. All About Sarah Sarah came to Cypress North a little over five years ago after spending two years focusing solely on SEO at her first job out of college. Starting off with us as … Continue reading "Getting Down…

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