On Friday’s episode of Marketing O’Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The reality of COVID-19 is setting in around the world. Uncertainty about the future is unsettling … Continue reading "How Agencies…
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If you’ve ever spent any time in a Google Analytics account, you’re all too familiar with the fact that the data isn’t always pretty. One exceptionally common scenario that us marketers run into all the time is page data being split up due to query parameters in the URL. It’s not uncommon for a landing … Continue reading "Strip Query…
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Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring…
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If you’ve been following along with our Python for Digital Marketing posts, you’ve imported data from Google Analytics into a Jupyter Notebook and may have even combined it with another dataset. If you’ve never been here in your entire life but are starting at a large dataset, you’re probably still in the right place. So … Continue reading "Pandas Groupby…
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As we head further into 2020 here at Cypress North, a major focus is targeted growth. Not the traditional “just grow numbers for the sake of numbers” growth, but growth in how we serve our amazing clients. We are looking to grow better processes, management, lines of communication & most importantly – results. This focus … Continue reading "Jill Fecher…
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Working in digital marketing, there are several reasons why you might want to combine two datasets from two different sources together. It could be combining Google Analytics data from two different accounts or properties, or turning two different reports into one super report – such as combining page data from Screaming Frog with data from … Continue reading "Using Python…
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Most marketers and internet users alike are familiar with the concept of web retargeting: the practice of serving ads to internet users based on how they’re interacted with your company’s website. However, far too many people are unfamiliar with CRM retargeting, an extremely powerful way for B2B marketers to target prospects online, get more from … Continue reading "What Is…
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Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a game-changer for search campaign performance. Today I’m going to explain why you should be including … Continue reading "How to…
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To utilize the power of Python to manipulate and analyze your Google Analytics data, the first step is to transform your data into a clean DataFrame that’s ready for analysis. In this article, I’m going to show you how to do just that. After reading, you’ll be ready to get your data out of Google … Continue reading "Python &…
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In 2019 (to the delight of the digital marketing community) Google announced that marketers would now be able to apply four different audience formats to their search campaigns at the ad group or campaign level: in-market audiences affinity audiences seasonal event segments combined audineces You’ve probably used audiences in your display campaigns to narrow your … Continue reading "How to…
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