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By Sarah Burke
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You read that right – the moment we’ve all been waiting for is here! Google’s Web Stories plugin is out of beta and now offers the ability to install Google Analytics on Web Stories directly in the plugin.  If you were using the beta version of the plugin, you’re all too familiar with the fact … Continue reading "Install Google…

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By Kathleen Hagelberger
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Creating unique downloads for your content marketing campaign can be a struggle.  With millions of resources available online, how can you distinguish your downloads from the assets your competitors are providing? By making them interactive of course! You can unlock a world of possibilities for creative, useful, downloadable inbound marketing content using Adobe Acrobat Pro … Continue reading "How to…

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By Sarah Burke
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Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain even if they continue off to another.  And, if you love clean, accurate Google Analytics data … Continue reading "Cross-Domain Tracking…

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By Mark Saltarelli
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Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. How do you achieve all of this? By making your CRM and Marketing Automation Platform a core part of your advertising and digital marketing strategy. If you want to get more … Continue reading "How to…

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By Sarah Burke
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Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.

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By Sarah Burke
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Welcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory data analysis and answer some new questions about our dataset. We’ll be using Python’s Matplotlib … Continue reading "Exploring a…

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By Sarah Burke
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We’re taking it back to the basics in this article.  Why? The day of a Digital Marketer is busy. We’re pulled in all sorts of different directions and are responsible for a lot of different things. In my personal experience, it’s easy to get caught up in non-stop execution and forget that taking the time … Continue reading "Exploring a…

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By Cole Soldwisch
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These seemingly small, easy to overlook best practices will lower your ad spend and CPA. As many seasoned B2B advertisers know, LinkedIn’s powerful professional targeting and niche audience segmentation is hard to beat for business advertising. But if you’re a beginner to the platform, you will quickly notice that CPC (cost per click) costs tend … Continue reading "5 Simple…

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By Cypress North
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We are often asked why we named our company “Cypress North”. The truth is,  naming a company is tough. So we started simple. We’re located in the Northern U.S. and both partners who started the company are fans of the outdoors and trees specifically. From dogwoods to maples, magnolias to pin oaks, trees are amazing.  … Continue reading "Cypress North:…

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