Over the years, advertisers have flocked to Google Ads (formerly Google AdWords) due to the creativity, flexibility, reach, and targeting offered by the ad giant. Google Ads was an empty canvas with unlimited opportunities. Over the years the platform has devolved from a canvas into a paint-by-numbers and recent changes over the past year have … Continue reading "Sorry Google,…
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Hear me out, I tested broad match keywords in Google Ads, and they’re actually converting. I know, I know, I’m the biggest hypocrite in history. If you’ve read my book or ever listened to me rant on Marketing O’Clock, you know that I am WAS not a fan of broad match keyword targeting in Google … Continue reading "Making the…
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This month I had the amazing opportunity to sit down with long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency. Acento focuses on cross-cultural advertising and promotes diversity in language and culture within their projects. They have worked … Continue reading "Talking Agency…
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SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible for the design or development of a new website, they play an important role in … Continue reading "A Marketer’s…
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Over the past year, how we run our agency has evolved due to the COVID-19 pandemic. I joined the team only about a month before we had to shut down our office, but feel lucky that we were able to record this podcast together in person, about 15 months later. I sat down with co-founders … Continue reading "Forging Ahead:…
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Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their interests. But, for advertisers, Pinterest has features that are unique to it as a social … Continue reading "Pinterest as…
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Life hacks, fun memories, and a few horror stories from Cypress North’s resident moms. I sat down with two of my favorite fellow working mothers, Jess Budde and Christine Zirnheld (aka Shep!), to talk about their experiences on this month’s episode of The Agency Scoop. We had a great time comparing stories, sharing tips and … Continue reading "Working Like…
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You may already know you can create custom columns in the Google Ads online interface. But, if you’re anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, saving you time and a lot of clicks. Why Use Custom Columns? I began using … Continue reading "6 Google…
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In this month’s episode of The Agency Scoop, Jess Budde interviews me so our listeners can learn more about my background, my role at the agency, and my life outside the podcast! It’s Coffee Talk + Professional Advice Jess and I could talk for hours about anything but we kept it short for you. Here’s … Continue reading "Meet the…
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Many B2B organizations are historically structured in silos where marketing and sales work separately. We’ve found that if sales and marketing can work better together, the results of everyone’s efforts are compounded. This sounds simple, but it’s not always easy. On this month’s episode of The Agency Scoop, Mark Saltarelli and I discuss sales and … Continue reading "Aligning Your…
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