One of the biggest changes to Google Analytics has arrived in 2022 – the ability to change your Google Analytics attribution models. This is a first for Google Analytics as this attribution model change will not just apply to a singular report, but will change the conversion credit in all reports in the Property. And, … Continue reading "How To…
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This month, I sat down with Matt Mombrea, Chief Technical Officer at Cypress North to discuss the process of building a website for a client. We walk through every step, its importance, and how it edges us closer to a successful website. Off To The Races with the Discovery Phase Before we do anything, we … Continue reading "How We…
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Let’s face it. GA4 isn’t GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self a full year of data. If you listen to the chatter on the internet about … Continue reading "Why You…
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The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing to me. Attribution was the least of my concerns. And what is the big deal … Continue reading "23 Of…
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This month, I sat down with Casie Gillette, Senior Director of Digital Marketing at KoMarketing to discuss her time working at both an agency and as an in-house marketer. Changing Perspectives After three years at KoMarketing early on in her career, Casie decided to take the leap and pursue an in-house marketing role. This role … Continue reading "Should You…
Read ArticleThis month, I sat down with our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a full time job opportunity from a temporary internship, and more. This episode is full of … Continue reading "An INTERN(al)…
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Learn What Metrics to Include in PPC Reports. Then, Download Our Free Data Studio Dashboard Template! Let’s be real, pay per click advertising is all about data. What campaigns are bringing in the most revenue? What landing pages are converting the best? What keywords are underperforming? Sometimes, seeing endless rows of data can get overwhelming, … Continue reading "What to…
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This month, I sat down with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long-time people manager. We had a great time discussing management philosophies, leadership skills, and more! Getting Started in Management Amalia’s management journey started much earlier than most (at age 18!) when she became a supervisor after her … Continue reading "An Interview…
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Over the years, advertisers have flocked to Google Ads (formerly Google AdWords) due to the creativity, flexibility, reach, and targeting offered by the ad giant. Google Ads was an empty canvas with unlimited opportunities. Over the years the platform has devolved from a canvas into a paint-by-numbers and recent changes over the past year have … Continue reading "Sorry Google,…
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Hear me out, I tested broad match keywords in Google Ads, and they’re actually converting. I know, I know, I’m the biggest hypocrite in history. If you’ve read my book or ever listened to me rant on Marketing O’Clock, you know that I am WAS not a fan of broad match keyword targeting in Google … Continue reading "Making the…
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