We are excited to announce that Cypress North has expanded to Rochester, NY! It’s been a long time coming, but the right move we needed to make as our team continues to grow along with our opportunities with new and existing clients.
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In this month’s episode of The Agency Scoop, Maggie and I discussed the latest artificial intelligence news and the trending concerns behind quiet quitting. Both of these topics are rising in popularity. Whether or not that’s a good thing is debatable. Is Chat GPT and Other AI Software of the Future? The big talk from … Continue reading "ChatGPT and…
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With ChatGPT taking the internet by storm, should content writers be concerned? Here’s everything writers should consider.
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Is your organization in need of a branding solution? Here's a breakdown of the differences between a brand refresh, a rebrand, and a new brand so you can decide which would work best for you.
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A few months ago, we implemented a formalized internal structure for our client teams, designed to help us better serve and manage accounts. It’s a move that’s been well-received, both internally and externally, but one that took us a while to arrive at. Now that we’re in it, it’s hard to believe we ever operated … Continue reading "Managing the…
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If you’ve landed on this article, it’s likely you need help with creative services for your business and are trying to figure out if it’s best to hire more staff or work with a creative agency. I’ll admit – as the creative director at Cypress North, I’m a bit biased when it comes to this … Continue reading "7 Benefits…
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The Agency Scoop is back with a new structure, new co-host, and new agency talk! This month, I sat down with Maggie Humphrey, Digital Marketing Manager, at Cypress North, to discuss the pros and cons of working from home and how this can impact employee and company performance. Meet my New Co-Host, Maggie Humphrey Maggie … Continue reading "New Year,…
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Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated rules quite frequently to optimize and better control campaigns. In this blog post, rule types … Continue reading "How to…
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Data lakes and data warehouses have gained increased interest from organizations in recent years for their ability to support a single source of truth for data-driven decision-making across various departments. Understanding the strengths and applications of each is important not so you can choose one or the other, but to understand how they both play … Continue reading "Data Lakes…
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Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step of how to import Google Ads campaigns into Microsoft Advertising using a real-world example. We’ll … Continue reading "Importing Campaigns…
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