Reality check: budget management in Google Ads is not easy. As every Google advertiser knows, from novice to seasoned professional, setting a daily budget for a campaign is not enough to keep your spending in check. Why? Because we live in a world where Google can spend up to 2x your campaign’s daily budget. When … Continue reading "A Google…
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The agency-client relationship is a two-way street. In this episode of The Agency Scoop, we cover qualities in clients that indicate a good fit, and any red flags to watch out for when someone is looking to find an agency. What makes a good client for an ad agency or development shop? A Good Product … Continue reading "Finding a…
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Google Ads may be the most multi-faceted Ad Platform available today. If you work in Google Ads regularly, you likely know that there are a multitude of ways to target that specific audience you desire. We’ve found a way to knock out two targeting methods with one set of content using both custom audiences & … Continue reading "How to…
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During a recent new client onboarding meeting here at Cypress North, the CMO of the company took the time to run through their guiding principles with us. It was a unique experience and had us thinking about taking our own Marketing Team’s guiding principles here at Cypress North and making them more permanent. We talk … Continue reading "Creating Guiding…
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Let’s face it, for some companies Portable Document Formats (PDFs) are an unfortunate necessity. From sell sheets and downloadable product flyers, to manuals and tutorials – PDFs have secured a spot in our lives, and there are some tips and tricks that can be implemented to secure a spot in the Search Engine Results Pages … Continue reading "SEO for…
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LinkedIn Ads is certainly not the first place B2B marketers think to spend their video budget, but it should be! Yes, I know. LinkedIn at face value is a pricey platform in general. However, I’ve found LinkedIn Video Ads are the exception if worked into a larger brand effort or lead generation strategy. I’ve seen … Continue reading "Why You…
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Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You’re left wondering…. What’s working well? What’s not? Combining like-minded campaign audience data can give you a better, more high-level view of how audiences are … Continue reading "How To…
Read ArticleYou read that right – the moment we’ve all been waiting for is here! Google’s Web Stories plugin is out of beta and now offers the ability to install Google Analytics on Web Stories directly in the plugin. If you were using the beta version of the plugin, you’re all too familiar with the fact … Continue reading "Install Google…
Read ArticleCreating unique downloads for your content marketing campaign can be a struggle. With millions of resources available online, how can you distinguish your downloads from the assets your competitors are providing? By making them interactive of course! You can unlock a world of possibilities for creative, useful, downloadable inbound marketing content using Adobe Acrobat Pro … Continue reading "How to…
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Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain even if they continue off to another. And, if you love clean, accurate Google Analytics data … Continue reading "Cross-Domain Tracking…
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