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By Greg Finn
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Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups have quite a few amazing features that frankly cannot be found elsewhere. With that, there are a few fatal drawbacks…

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By Cypress North
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While the 2016 calendar winds down, we've been hard at work finishing projects big and small for our amazing clients. One of those projects has been a revamped website for HHL Architects, a prominent Buffalo-based architectural firm in Buffalo's historic Allentown district. The work of HHL Architects spans across all facets of design including the famous Darwin Martin House restoration, the Humphrey Nature…

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By Cypress North
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With more than 30 years of experience  in the business (and a flawless reputation in the area), D.V. Brown & Associates has cemented themselves as a staple in the WNY area. They found themselves with a website that outlived its lifespan and called on us to deliver a website that properly construed their company, philosophy & technology. D.V. Brown specializes…

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By Greg Finn
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Retargeting is one of the most powerful tools available to advertisers. However, most companies aren't harnessing the full capacity available today. These 14 under-utilized tactics can help bolster your targeting, increase your ROAS, keep your brand top-of-mind, and recapture conversions you may have otherwise lost. 1) Make Sure To Use Email Retargeting Lists Sure, this might seem remedial, but it is…

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By Keelin Burke
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The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook's back-to-back purchase of Instagram, and soon after going public, it had one word in mind: ads. Instagram maintained itself fairly independently of Facebook for…

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By Jessica Budde
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If you're running any AdWords campaigns, chances are you're using ad extensions (if you're not, you should be!). And that means you've probably got a few go-to extensions that you know well and use often. But if you're looking to beef up your arsenal and try something new, it can be a time consuming task to read through all of…

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By Greg Finn
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Facebook Business Manager is a fantastic tool that makes managing clients a dream.  Companies can quickly give or terminate access to employees in a single location.  In order to perform this task however, access must be requested to an account. Before we begin, let’s take a step back.  Business Manager gives users two options for connecting accounts. The first is…

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By Greg Finn
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In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type is fairly straightforward (shoot some video live) there are some tips & tricks to optimizing your efforts. But First... Let's…

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