September 22nd, 2023

Why Small Creative Agencies Yield Big Results

Looking to improve your creative efforts? Bigger may not be better. Here's why a small creative agency can yield big results for you.

September 6th, 2023

How to Create a High-Quality Email Sending List in HubSpot

The HubSpot lists tool allows you to create and edit lists of contacts, companies, or deals based on specific property values and attributes. This blog post will review the ins and outs of HubSpot lists and the different components of using and optimizing them for email marketing that works.

August 28th, 2023

How it Began: Starting an Agency with Greg Finn and Matt Mombrea of Cypress North

On this month’s episode, Maggie and I talk about all things Barbie, our thoughts about the hit film of the summer (no spoilers!), and how we felt about their creative marketing tactics. Plus, we let you in on what’s happening behind the curtain from new clients, new hires, and new social marketing tactics. In our … Continue reading "How it…

August 23rd, 2023

5 Steps to Conduct a Successful Social Media Audit

Are your social media platforms in need of a refresh? Follow these 5 steps to audit and optimize your platforms for success.

July 31st, 2023

Should Google Ads Recommendations Guarantee Broad Match Success?

Google is being overly aggressive with recommendations for broad match. Here's what you should know.

July 21st, 2023

Unlimited PTO and Workcations: Paradise or Pitfall?

In this month’s episode, Maggie and I ‘thread the needle’ on Meta’s latest social media platform, including our opinions and experience of using the app for the first time. Plus, we dive into the uncertainty currently facing our economy and company’s decision making. In our main topic, we speak about unblurring the lines between vacations … Continue reading "Unlimited PTO…

June 30th, 2023

11 Signs It’s Time for a New Website

Is your website up to date and meeting the needs of your customers? Here are 11 signs that indicate your organization needs a new website that follows best practices.

May 10th, 2023

Is Google Analytics 4 a Tactical Move Away From Free Analytics?

There’s something fishy going on with the way that Google is handling GA4. To me, it’s playing out as a backdoor cash grab, hidden under a thin veil of a free and easy migration from UA. 

May 5th, 2023

Agencies are Eliminating their College Requirements in 2023

On this month’s episode of the Agency Scoop, Maggie and I discuss the usage of artificial intelligence search engines and why they are more of a resource rather than a replacement for employees. Plus, we share our hot takes on the idea of four day workweeks and if they even seem ‘remotely’ possible for agencies. … Continue reading "Agencies are…

April 28th, 2023

5 Tips for Getting the Most Out of the LinkedIn Ads Campaign‌ Manager

Read these 5 ways you can leverage the insights in the LinkedIn Ads Campaign Manager to manage and optimize your LinkedIn ads.