UBNS Web Design
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Project Goals
University at Buffalo Neurosurgery (UBNS) is a leading neurosurgical group committed to providing excellence in comprehensive care, treatment, and research for neurosurgical disorders in their community. They reached out to us because they felt their website didn't truly represent the expertise and world-class environment they had to offer patients.
We set out to evolve their digital identity and continue the efforts into print materials and digital design.
Solutions/Deliverables
- Graphic Design
- Photography
- Strategy & Positioning
- UI/UX Design
- Video
- Web Development
UBNS
UI/UX Design
When we designed the new UI/UX for UBNS, we wanted to create a resource for patients, providers, and students. The site had to be a place different users could visit to be inspired, reassured, or educated.
We also wanted the site to be functional and easy to use, with a space to schedule appointments and sign into a patient portal. Informative resources like physician bios, patient testimonials, and more were also key to creating an educational, user-friendly experience.
[button href="https://www.ubns.com/" type="underline" text="View Website" color="blue-green"]
Design Direction Document
After our team went through a discovery process with UBNS, we put together a design direction document outlining the new site’s anatomy, goals, and design system. [youtube id="ydWO9m8ZIpY"/]Residency Video
UBNS found it difficult to host prospective residency students for visits and tours during the pandemic. To overcome this challenge, our team created an all-encompassing video featuring testimonials from current residents, introductions to the physicians, and even a virtual tour of the facility. We shot and edited the video to make it feel like a tailored experience for potential residents who were unable to visit in person. [youtube id="cr-wxSKtYbI"/]Physician Interviews
We also filmed one-on-one interviews with physicians for videos tailored to patients. These videos gave both current and potential patients a chance to hear directly from the doctors who were performing their surgeries.
Print Materials
In addition to digital assets for the brand evolution, our creative team also developed print materials. We designed educational materials like brochures and fliers to give patients better insights into what they should expect before, during, and after their surgeries.
Digital Graphic Design + Marketing
UBNS also came to us for help getting more patients to review their business on Google after visits. Our creative and marketing teams worked together to come up with different ideas to boost the number of reviews. We helped UBNS get the message out to patients by mailing out postcards, hanging signs up in the UBNS office, and sending messages out via the UBNS patient portal. Within 24 hours of getting the message out, UBNS saw nearly 50 new reviews on their Google Business Profile – and within a week, they reached more than 120 total reviews and a higher average rating.What They're Saying
“The Cypress North development shop is incredible to work with. We vetted dozens of firms, off-shore dev-shops, and considered bringing in-house. A couple conversations with the Cypress North Team and it was clear they operate on a different level. Their skilled engineers helped create a minimum viable product we could immediately take to market. As our customer base grows and requests new features, Cypress North is quick to react, build, and ship. If you're growing a software company and need a team to grow right there with you: Cypress North is it.”
Kyle Pucko
Founder, Pintler Group
“Working with Cypress North over the last four years has been nothing short of a game-changer for our business. They've taken our Paid Search efforts from 'just okay' to absolutely amazing. It's like they waved a magic wand and restructured our entire approach on Google Adwords and Microsoft Ads, and the results speak for themselves. We're seeing more Sales Qualified Leads (SQLs) than ever, and our Cost Per Acquisition (CPA) has improved significantly. What stands out the most, though, is the Cypress North team's genuine care for our success. They've been more than just a service provider; they've been our partners, our marketing maestros, and I can't recommend them highly enough. If you're looking to give your Paid Search a serious boost, these are the folks to turn to.”
Michael Morgenstern
Senior Vice President, Marketing, Expert Institute
“Graphic Design is visual problem solving. You have to wear multiple hats to see all possible perspectives. One design can look beautiful while another works great, the magic happens when it works beautifully.”
Jordan Siefer
Creative Director, Cypress North
“Working with Cypress North has been great to say the least. They really understand our brand and have a seamless ability to incorporate exactly what being a Mark's customer is like into our ads. Working with the team has been wonderful and I look forward to our meeting every week to hear the next new idea that they have for us to try. They never stop trying to make us better.”
Zach Meyer
Marine Operations Manager, Mark's Leisure Time Marine
“Digital strategy is a living, breathing thing. Consistent, open communication and ongoing analysis are essential to refining campaigns and building on success.”
Jessica Budde
Vice President, Marketing Operations & Client Services, Cypress North
