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The Crucial Thing Everyone Seems to Be Forgetting About Content Strategy in the Age of AI
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The Crucial Thing Everyone Seems to Be Forgetting About Content Strategy in the Age of AI
There are plenty of tips and tricks circulating about improving AI visibility. But before you overhaul your content strategy, there’s one thing you need to keep in mind.
7 Things We Learned From Ginny Marvin About Google’s August Bidding Update
Google Ads started rolling out new Smart Bidding changes on August 17. These shifts will impact overperforming campaigns limited by budget that use a target by having them perform more closely toward their set target. This change has created a […]
10 Digital Marketing Hot Takes from SMX Advanced
If you ever need a hot take, put a few hundred digital marketers in one place at the same time. We know there's a lot of advice and opinions out there relating to our industry. So when we were at […]
Why You Might Not Need an LLM to Leverage AI for Your Business
Many businesses looking to incorporate AI in their websites assume they need an LLM, but that’s not the case. Here’s why an embedding model may be enough for you.
The Hidden Costs of a CRM That Doesn’t Fit Your Team
Over the past several years, I’ve been called in to help with more than a few messy Customer Relationship Management (CRM) and HubSpot situations. Some were mid-migration or implementation. Others already poured months (or sometimes years – yikes) and a […]
Why Pinterest Should Be Part of Your Ecommerce Strategy
As marketers, we all know Google and Bing. Both are tried-and-true platforms for pure search intent and play an important role in marketing strategies – especially for ecommerce. But there’s another platform that’s often overlooked where you can increase your […]
Google Updates Ad Scheduling Budget Pacing: What it Means for Advertisers
If you use ad scheduling in Google, changes are coming to daily budget pacing. Learn more about the updates and what you can do to prepare.
Scouting Your Competition: How to Perform a PPC Competitive Analysis
Learn how to figure out what your paid search competitors are doing and how to leverage that information to improve your own strategy.
What to Include in a Year-End PPC Report for Lead Gen Accounts
Having a hard time putting together a year-end performance report for your lead gen accounts? Here's what you should include, and some general tips on getting started.
How to Sync HubSpot Audiences with Ad Platforms: A Step-by-Step Guide
Looking for an easy way to optimize your ads and improve campaign targeting? Syncing your HubSpot audiences can help! Learn how in this step-by-step guide.
The CN Blog
Sharing our thoughts on an ever-changing industry.
The Crucial Thing Everyone Seems to Be Forgetting About Content Strategy in the Age of AI
There are plenty of tips and tricks circulating about improving AI visibility. But before you overhaul your content strategy, there’s one thing you need to keep in mind.
7 Things We Learned From Ginny Marvin About Google’s August Bidding Update
Google Ads started rolling out new Smart Bidding changes on August 17. These shifts will impact overperforming campaigns limited by budget that use a target by having them perform more closely toward their set target. This change has created a […]
10 Digital Marketing Hot Takes from SMX Advanced
If you ever need a hot take, put a few hundred digital marketers in one place at the same time. We know there's a lot of advice and opinions out there relating to our industry. So when we were at […]
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What They’re Saying
Jerry DiBartolo & Adam Hendricks
Co-Founders, Partners, Requisite Talent Partners
Christie Otis
VP Worldwide Marketing & Service, Transfusion & Transplant, Werfen
Erin M. Moss
Mental Health Therapist, Erin M. Moss Mental Health Counseling Private Practice
Kyle Pucko
Founder, Pintler Group
Michael Morgenstern
Senior Vice President, Marketing, Expert Institute
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”
Sherrie Bloom
Director of Marketing, Curbell
Zach Meyer
Marine Operations Manager, Mark's Leisure Time Marine
Thankfully, Cypress North took us on as a client and embraced our story, our challenges, and our vision. Since partnering, our online presence has skyrocketed. Our website traffic, social media engagement, and online sales have all seen exponential growth due to the Cypress North team’s ability to listen, collaborate, and adapt to our ever-changing needs. With their help and guidance, I am no longer bogged down by daily marketing duties and I can now explore new avenues for business expansion.”
Joe DeBaisio
Marketing Manager, Centennial Woods
Randy Smith
Director of Marketing, Statco-DSI
Emily Paul
Chief Marketing Officer, Aleron
Jennifer Georger
Marketing Manager, Sealing Devices Inc.
Video Tutorials To Get You Started
How to Target Users by App in Google Ads Campaigns
Learn how to set up custom segments with app targeting. Our digital marketing tutorial covers how to get started, best practices, common mistakes, and more.
5 Ways To Extract Data From Google Smart Shopping Campaigns
Google's Smart Shopping campaigns have all the promise, but they don't have all the data, until now. Learn how to use reports and segments in Google Ads to squeeze all the available data out of your SSCs and how to use the data to drive more sales.
How To Blend Data From More Than 5 Google Analytics Accounts In Google Data Studio
Have you ever wanted to blend data from 6 or more Google Analytics data sources in a Google Data studio report? Then, you probably know that Data Studio limits you to five GA sources. But, don't fret! In this tutorial, Sarah shows you how to use the Google Analytics add-on for Google Sheets to aggregate as much data as your heart desires to push into Data Studio.
