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Google Ads Brand Lists: How to Use Brand Inclusions & Exclusions in Search & PMax
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Google Ads Brand Lists: How to Use Brand Inclusions & Exclusions in Search & PMax
Showing ads for your brand name may be wasting money you could use elsewhere. Learn how you can use brand lists, inclusions, and exclusions to control your branded searches.
Google Ads Demand Gen Campaigns: From Disappointment to Improvement
Demand Gen campaigns in Google Ads have faced some challenges with attribution and effectiveness. Learn how recent updates can improve visibility and help advertisers make better use of these campaigns.
3 Options for Multilingual Website Translation
Managing multilingual web content is challenging, and there are plenty of options available. Learn more about the solutions and how to find the right one for you.
Are We in a Golden Era of Google Ads?
Is real change coming to Google Ads? Recent changes indicate the team is taking feedback seriously and putting more of a focus on advertisers.
What AI-Driven Search Means for the Future of Publishers
Independent ad-supported publishers face a tough reality with Google’s AI Overviews and zero-click searches. Learn why Google traffic may not be the solution for long-term success.
What Are PMax Page Feed Campaigns & Why Should You Use Them?
Want to make your web pages work harder for you? Check out our guide to learn how PMax page feed campaigns can increase ad relevancy and drive more conversions.
Why I Changed My Mind About Using PMax
Google is constantly making improvements to Performance Max. Here’s why the former #1 PMax hater changed his mind and now recommends all marketers try this campaign type.
Improve Daily Budget Monitoring in Google Ads with This Simple Script
Managing Google Ads budgets isn’t easy. Here’s a free script you can use to make it less time-consuming and stressful.
Google Launches AI Mode: What it Means for the Future of Search
Google’s new AI Mode marks a major shift in its search strategy. Here’s how we expect it to transform the user experience and future of search.
A Digital Marketer’s Guide to Completing a Competitive Analysis
Want to make smarter, more strategic decisions? Here are 5 steps you can take to learn more about your competitors and business landscape.
The CN Blog
Sharing our thoughts on an ever-changing industry.
Google Ads Brand Lists: How to Use Brand Inclusions & Exclusions in Search & PMax
Showing ads for your brand name may be wasting money you could use elsewhere. Learn how you can use brand lists, inclusions, and exclusions to control your branded searches.
Google Ads Demand Gen Campaigns: From Disappointment to Improvement
Demand Gen campaigns in Google Ads have faced some challenges with attribution and effectiveness. Learn how recent updates can improve visibility and help advertisers make better use of these campaigns.
3 Options for Multilingual Website Translation
Managing multilingual web content is challenging, and there are plenty of options available. Learn more about the solutions and how to find the right one for you.
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What They’re Saying
Jerry DiBartolo & Adam Hendricks
Co-Founders, Partners, Requisite Talent Partners
Christie Otis
VP Worldwide Marketing & Service, Transfusion & Transplant, Werfen
Erin M. Moss
Mental Health Therapist, Erin M. Moss Mental Health Counseling Private Practice
Kyle Pucko
Founder, Pintler Group
Michael Morgenstern
Senior Vice President, Marketing, Expert Institute
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”
Sherrie Bloom
Director of Marketing, Curbell
Zach Meyer
Marine Operations Manager, Mark's Leisure Time Marine
Thankfully, Cypress North took us on as a client and embraced our story, our challenges, and our vision. Since partnering, our online presence has skyrocketed. Our website traffic, social media engagement, and online sales have all seen exponential growth due to the Cypress North team’s ability to listen, collaborate, and adapt to our ever-changing needs. With their help and guidance, I am no longer bogged down by daily marketing duties and I can now explore new avenues for business expansion.”
Joe DeBaisio
Marketing Manager, Centennial Woods
Randy Smith
Director of Marketing, Statco-DSI
Emily Paul
Chief Marketing Officer, Aleron
Jennifer Georger
Marketing Manager, Sealing Devices Inc.
Video Tutorials To Get You Started
How to Target Users by App in Google Ads Campaigns
Learn how to set up custom segments with app targeting. Our digital marketing tutorial covers how to get started, best practices, common mistakes, and more.
5 Ways To Extract Data From Google Smart Shopping Campaigns
Google's Smart Shopping campaigns have all the promise, but they don't have all the data, until now. Learn how to use reports and segments in Google Ads to squeeze all the available data out of your SSCs and how to use the data to drive more sales.
How To Blend Data From More Than 5 Google Analytics Accounts In Google Data Studio
Have you ever wanted to blend data from 6 or more Google Analytics data sources in a Google Data studio report? Then, you probably know that Data Studio limits you to five GA sources. But, don't fret! In this tutorial, Sarah shows you how to use the Google Analytics add-on for Google Sheets to aggregate as much data as your heart desires to push into Data Studio.
