Website Analytics

Whether you're looking for an audit of your existing website analytics systems or need recommendations for an entirely new tracking solution, our data team is up for the task. We always recommend a quick audit to lay the foundations for your website analytics platforms. Request a proposal to get started!

Audit

Already have website tracking in place? Great! We'll review your website and existing analytics platforms to make sure your tracking is up to par. Any gaps we identify in your website tracking will be added to a list of recommended additions. Our findings will also include adjustments we recommend you make to your current tracking implementations.

Don't have any existing website tracking? Not a problem. Our team will work closely with you to understand your business needs and develop a strategy for tracking all the data you need to reach your goals! We'll audit your website for CTAs, forms, files, and any other key data points we'd recommend you set up tracking for.

Recommendations

Once our team finishes the website tracking audit, we'll provide a list of all the additions and adjustments we recommend to ensure you're getting the most out of your data. We'll also provide steps you can follow to implement our recommended changes and a quote for our services if you'd rather have our team make the implementations on your behalf!

Have a Google Analytics 4 (GA4) property but don't know how to analyze the wealth of data within? Need additions to your GA4 tracking or reporting but don't have the resources or technical know-how to make it happen? Or maybe you're just looking to get started with Google Analytics. No matter where you're at in your data strategy, our team can help with all your Google Analytics needs.

Discovery

Our analysts will meet with you to develop an understanding of your business needs and what you're looking to gain from our partnership.

No matter your needs, our team will create a game plan to get you where you need to be! Some common Google Analytics 4 needs we meet include:

• New GA4 Property Set-Up
• GA4 Training
• Ecommerce Tracking
• Advertisement Platform GA4 Conversion Tracking
• Explore Report Creation
• GA4 Visualization in Third-Party Tools (Power BI, Tableau, Looker Studio)
• GA4 BigQuery Data Modeling

Implementation

Once we meet to figure out your Google Analytics goals and come up with a strategy that'll allow you to meet those goals, we'll get to work implementing our custom solution!

Looking for a HIPAA-compliant tracking solution? Need local rather than cloud-hosted analytics to comply with privacy regulations? Or maybe you're just plain sick of GA4! If you need an alternative to Google Analytics, we can help you make the switch to a different platform. We have experience working with platforms like Adobe Analytics and Matomo, and are more than happy to explore other solutions that may better align with your business needs.

Discovery

In order to find the right alternative solution for you, our data team will first go through a discovery process with you. We'll meet with your team to understand your current website analytics tracking and what's pushing you to look for a new platform.

Implementation

Once we outline your website analytics goals and develop a strategy that will help you meet those goals, we'll get to work implementing our custom solution!

Google replaced Universal Analytics (also known as Google Analytics 3) with GA4 in 2023. Google is still storing historically collected data within its interface... for now. By July 2024, Google will delete all historical data from Universal Analytics.

To ensure you don't lose access to that critical information, our expert analysts developed a Python script to extract historical data through the Google Analytics Reporting API. We rigorously analyze the exported data, correcting any inconsistencies we find to ensure your final export contains the most accurate data possible. The data we extract is then stored in various CSVs and visualized in a custom dynamic Looker Studio dashboard.

WHAT'S INCLUDED

• Cleaned and validated historical Universal Analytics data exported from the Google Analytics Reporting API
• Multiple CSVs with your raw data that are ideal for long-term storage
• A dynamic multi-page Looker Studio report with views showcasing your key historical data

Are you already using a website analytics platform like Google Analytics 4 but need help setting up accurate Ecommerce tracking? Or maybe you want to join your Ecommerce data from a platform like CommerceTools with your website analytics system for more accurate sales acquisition reporting. Whatever your Ecommerce analytics needs, our data team can help you reach your goals.

DISCOVERY

We'll meet with your team to understand your current Ecommerce tracking setup and work to understand your goals. Whether you're looking to get fresh reporting set up in a web analytics platform or need an audit of your existing setup to identify pain points causing discrepancies, our team will help you develop a game plan for accurate Ecommerce reporting.

IMPLEMENTATION

Once we have a strategy developed, we'll get to work implementing the custom Ecommerce solution we came up with to fit your specific business needs.

If you're a healthcare company using Google Analytics 4, you may unknowingly be in violation of HIPAA. Google Analytics explicitly states it is not a HIPAA-compliant platform. After this December 2022 bulletin from the US Department of Health and Human Services, it's even more important that healthcare companies ensure all website tracking is compliant.

Whether you're looking for an outside team to provide recommendations on HIPAA-compliant tracking software or need an expert to set up a custom HIPAA-compliant tracking solution to fit your business needs, we're here to help.

DISCOVERY

We'll start with a discovery process with your team to review your current website tracking so we can better advise on industry best practices to ensure you're HIPAA-compliant.

IMPLEMENTATION

After reviewing your needs and business goals, we'll provide our recommendations on setting up compliant tracking and then implement your custom HIPAA-compliant website tracking solution.

With users from all over the globe able to access your site, it's critical you understand the implications of data privacy laws. With so many different laws in place in different parts of the world, it can be tricky to navigate what they all mean for your organization.

Our data experts can work with your legal team to help navigate those different laws and ensure your analytics tracking is in line with all regulations that apply to you.

DISCOVERY

First, our team will meet with you to review which regulations you need to comply with. This will help us determine the best approach for getting you in compliance.

IMPLEMENTATION

After finding a strategy that fits your business needs, we'll get started implementing that custom solution.

If the solution involves the use of cookie banners, we can use our experience with systems like Onetrust to set up cookie consent with tagging platforms like Google Tag Manager. We can also advise on industry best practices and work to ensure your tracking is completely compliant.

If you don't want a cookie banner, we can help implement geo-fencing and other targeted solutions that can ensure compliance with global data privacy regulations.