Greg + CN
Established 2010Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.
As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.
Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.
With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon.
When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)
Expertise
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Content Marketing
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Organic Search
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Paid Search
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Social Media Marketing
Greg's Life At CN
Greg-isms
Check Out Some of Greg's Work
Greg Finn
Head of Performance & Innovation / Partner, Cypress North
Written By Greg
Google Ads Demand Gen Campaigns: From Disappointment to Improvement
Demand Gen campaigns in Google Ads have faced some challenges with attribution and effectiveness. Learn how recent updates can improve visibility and help advertisers make better use of these campaigns.
Are We in a Golden Era of Google Ads?
Is real change coming to Google Ads? Recent changes indicate the team is taking feedback seriously and putting more of a focus on advertisers.
What AI-Driven Search Means for the Future of Publishers
Independent ad-supported publishers face a tough reality with Google’s AI Overviews and zero-click searches. Learn why Google traffic may not be the solution for long-term success.
Why I Changed My Mind About Using PMax
Google is constantly making improvements to Performance Max. Here’s why the former #1 PMax hater changed his mind and now recommends all marketers try this campaign type.
Google Launches AI Mode: What it Means for the Future of Search
Google’s new AI Mode marks a major shift in its search strategy. Here’s how we expect it to transform the user experience and future of search.
Multiple Auctions for Different Ad Locations: What Advertisers Need to Know
Google Ads runs multiple auctions for different ad locations. Learn how this impacts Ad Rank, the changes to bidding, and why communication from Google remains unclear.
Google’s RSA Headlines & Sitelinks Update Makes Zero Sense
Google is starting to serve RSA headlines as sitelinks. Here’s what advertisers need to know and why this change makes no sense.
Google Ads Brand Guidelines: Simplifying Advertising and Reducing Fraud
The upcoming changes to brand guidelines will simplify advertising, reduce fraud, and improve account management. See how this may affect you as an advertiser.
The End of Navigation-Less Landing Pages in Google Ads
Google Ads now emphasizes the importance of navigation on landing pages. Learn why this change impacts your campaigns and how to adapt for better performance.
How To Replicate Video Action Campaigns with New Demand Gen Controls
See how Google’s new Demand Gen controls allow you to replicate Video Action Campaigns with channel-specific targeting, making the transition smoother and more effective for advertisers.
How to Succeed with Google PMax Negative Keywords
Google Ads is limiting PMax negative terms to 100 per campaign. Learn more about how to adjust your strategy and make the most of those limited terms.
Why Your Shopping Campaigns May Be Competing with Demand Gen & PMax on YouTube
Find out why your Google Shopping campaigns might show up on YouTube and how turning off the Search Partners Network can help improve targeting and performance.
How to Navigate Potential Bugs and Changes in Google Ads
Learn how to deal with bugs and changes in Google Ads with these practical tips for staying proactive, verifying rumors, and preparing for potential solutions to keep your account performing.
Google Ads Changes Double-Serving Policy: What To Watch Out For
A Google Ads policy change now allows multiple ads per query. Learn more about how this could impact branded search results and ad spending in 2025.
Let's Put a Stop to Google Page Annotations
Google's Page Annotations will direct some visitors away from sites and back to search. We’re calling for an end to this practice.
How to Target Users by App in Google Ads Campaigns
Learn how to set up custom segments with app targeting. Our digital marketing tutorial covers how to get started, best practices, common mistakes, and more.
Google Ads Announces 3 Changes to Search Ad Creatives
Google Ads will be rolling out three changes this month to search ad creatives. We break down the three features, how to use them, and what marketers need to know.
Google Ads & Bidding Types: The Ultimate Source for Google Search Bidding
Learn about the different bid strategies you can use in Google, the pros and cons of each, and how to optimize them.
Should Google Ads Recommendations Guarantee Broad Match Success?
Google is being overly aggressive with recommendations for broad match. Here's what you should know.
Cypress North Team at SMX Advanced 2022
May has flown by here at Cypress North, full of new hires, clients, opportunities and a lot of preparation. In June I will be moderating a handful of panels at what should be the biggest search-focused digital marketing conference of […]
