How To Link (Many) AdWords Accounts with Google Analytics Using The New Bulk Account Linking Option


All of you pro AdWords users who routinely take on clients with many AdWords accounts for different promotions can breathe a collective sigh of relief. This week Google came out with a simple way to connect AdWords and Analytics in bulk!

First things first. You must have a My Client Center account (MCC) with multiple accounts. Second, you must have access to the Google Analytics Account that you are looking to link. Thirdly, this no longer links an entire Analytics Account, rather links the Property. This means that you can link exactly what property you are working on (and that clients can hold back full site data if they'd like.) Once you have all that, simply follow the instructions:

Hop into the admin section of your Google Analytics account. Choose the account that you'd like to hook up to AdWords and then the specific property that you'd like to link:

Next you'll want to select the "AdWords Linking" button:


And you'll arrive on the Configure AdWords Link group page. You can then quickly choose all of the matching AdWords accounts that shoudl go with this particular Analytics property:


And that's it! Linking AdWords and Analytics has never been easier!

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Head of Performance & Innovation / Partner

Greg Finn

Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.

As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.

Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.

With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon. 

When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)