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How To Link (Many) AdWords Accounts with Google Analytics Using The New Bulk Account Linking Option

May 9, 2014

By Greg Finn
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All of you pro AdWords users who routinely take on clients with many AdWords accounts for different promotions can breathe a collective sigh of relief. This week Google came out with a simple way to connect AdWords and Analytics in bulk!

First things first. You must have a My Client Center account (MCC) with multiple accounts. Second, you must have access to the Google Analytics Account that you are looking to link. Thirdly, this no longer links an entire Analytics Account, rather links the Property. This means that you can link exactly what property you are working on (and that clients can hold back full site data if they’d like.) Once you have all that, simply follow the instructions:

Hop into the admin section of your Google Analytics account. Choose the account that you’d like to hook up to AdWords and then the specific property that you’d like to link:
Select-GA-Account

Next you’ll want to select the “AdWords Linking” button:

Linking

And you’ll arrive on the Configure AdWords Link group page. You can then quickly choose all of the matching AdWords accounts that shoudl go with this particular Analytics property:

Bulk-Analytics

And that’s it! Linking AdWords and Analytics has never been easier!

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Greg Finn

Greg Finn

Greg is the director of marketing at Cypress North. He has been managing internet marketing campaigns for more than seven years and is a certified Google AdWords partner in search advertising. Greg has been both a speaker and moderator at SMX, the world's leading search engine marketing conference, and is also a contributing editor and regular writer at SearchEngineLand and MarketingLand.

See Greg's Most Recent Posts

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