Data Solutions
Data & Analytics
Whether you’re just getting started and need to develop a data strategy, are trying to find the best way to isolate relevant data for analysis, or need assistance switching from one analytics platform to another, we can help.
At Cypress North, we’ll get you on the right track and make sure you understand how to use your data to optimize your business performance, no matter what stage you’re at with your data strategy.
Learn moreSAVE YOUR GA3 DATA
Website Analytics
Having a website and content that works for you and your needs is crucial for your business. Web analytics tools help measure and track site performance, giving you important insights into what’s working on your website and what can be improved.
If you're having trouble making sense of your web analytics or need guidance on developing a strategy, we can help. Our data team will work with you to find the best way to understand what your site is trying to tell you and how you can use that knowledge to your advantage. We can also help you navigate local and international privacy laws that can affect your web analytics strategy, which is crucial at a time when users from all over the globe can visit your site.
Data Engineering
Whether you need an experienced engineer to set up a full-scale data pipeline, join data from your various sources for a complete look at your customer journey, or clean and model your complex data for streamlined reporting within a visualization tool, our data experts are here to help.
With the introduction of overly complex website analytics platforms like Google Analytics 4, the age of Big Data is upon us. It's increasingly important to have a team at your side to model your complex nested data for reporting, develop cost-effective and efficient cloud storage solutions, and be there to fully validate your data to ensure you're reporting on accurate information.
Data Visualization
If you want to be more efficient in leveraging your data, we can help you visualize key information in a platform that fits your needs. We’ll work with your team to digest the information you’re storing in your data warehouse and translate it in a way that’s easier to understand.
From single-page summary reports to full-scale executive dashboards, we’ll ensure you can accurately and efficiently report on the information key to making your important business decisions.
Business Intelligence
Collecting, storing, and visualizing your data are the first steps to gathering actionable insights that will help you meet your goals and grow your business. But being able to interpret the data and gather those insights isn't always as easy as it seems.
Our data team knows business intelligence isn't a one-size-fits-all solution. We'll work with you to get a complete picture of your business needs and goals so we can assist with figuring out what your data is trying to tell you and how you can use that information to shift your efforts and yield the best results. We'll guide you to more informed decision-making with ad hoc reporting, high-level analyses, and a suite of executive dashboards.
Marketing Science (ML/AI)
If you're not sure what data you need, how to track it, or how you can interpret it, you've come to the right place. Our experts merge data science and analysis with marketing campaigns using machine learning (ML) and artificial intelligence (AI.) In addition to making sense of the data you're collecting, our data analysts relate it to how you're spending money on marketing. We'll work with you to make your marketing spend as efficient as possible so you can maximize your return based on data.
Using ML and AI, we can also identify different combinations of factors and data that are impacting your performance. This technology can also validate or invalidate factors assumed to be important and determine what's having the strongest impact, then adjust strategies accordingly.
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Rad People & Businesses
Data Resources
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