Curmudgeons, Cuddling, & Croissants: January Content Marketing Ideas
If your New Year's resolution is to boost your content marketing strategy, do I have a treat for you! Just when you thought the gift giving season was over, below is a list chuck-full of ideas that'll help you kick 2014 off right. Awards season is in full swing this month, so now's your chance to trade in snowshoes and wool sweaters for some bow ties and glittery, plunging necklines. Or maybe you'd rather spend time analyzing your handwriting? Even better, find a way to embrace National Nothing Day... it can't be that hard. Whatever your pleasure, there's tons of great stuff happening this month so find a way to engage with your followers!
Holidays
- January 1: New Year's Day, Z Day, Ellis Island Day, Global Family, Day Bloody Mary Day, Copyright Law Day, Commitment Day
- January 2: Buffet Day, Cream Puff Day, 55-MPH Speed Limit Day, Motivation & Inspiration Day, National Science Fiction Day, Personal Trainer Awareness Day, Run Up The Flagpole & See If Anyone Salutes Day (yeah, it's a mouthful)
- January 3: Humiliation Day, Chocolate Covered Cherry Day, Fruitcake Toss Day, Drinking Straw Day, Festival Of Sleep Day
- January 4: World Braille Day, Pop Music Chart Day, Hypnotism Day, Spaghetti Day, Trivia Day
- January 5: Bird Day, Whipped Cream Day
- January 6: Apple Tree Day, Bean Day, Shortbread Day, Cuddle Up Day, Thank God It's Monday Day
- January 7: Tempura Day, Old Rock Day (does Limp Bizkit count? "It's 1999 baby...")
- January 8: Bubble Bath Day, Argyle Day, War On Poverty Day, National English Toffee Day
- January 9: National Static Electricity Day, Apricot Day
- January 10: Bittersweet Chocolate Day, Cut Your Energy Costs Day, Houseplant Appreciation Day, Peculiar People Day
- January 11: National Human Trafficking Awareness Day, Milk Day, Step In A Puddle & Splash Your Friends Day, Cigarettes Are Hazardous To Your Health Day
- January 12: Marzipan Day, National Pharmacist Day
- January 13: Make Your Dream Come True Day, Rubber Ducky Day, Public Radio Broadcasting Day Peach Melba Day, International Skeptics Day, Blame Someone Else Day, National Clean Off Your Desk Day
- January 14: Dress Up Your Pet Day, Organize Your Home Day, Poetry At Work Day
- January 15: National Hat Day, Strawberry Ice Cream Day
- January 16: Appreciate A Dragon Day, Religious Freedom Day, International Hot & Spicy Food Day, National Nothing Day, Get To Know Your Customers Day
- January 17: Ditch New Year's Resolutions Day, Cable Car Day, International Fetish Day, Kid Inventors' Day
- January 18: Winnie The Pooh Day (celebrating the birthday of Author A. A. Milne), Thesaurus Day
- January 19: Tin Can Day, National Popcorn Day
- January 20: Martin Luther King Day, National Buttercrunch Day, Penguin Awareness Day, Day Of Acceptance, Camcorder Day, Disc Jockey Day, Cheese Lovers' Day
- January 21: Squirrel Appreciation Day, National Hugging Day, Granola Bar Day
- January 22: Answer Your Cat's Questions Day, Celebration Of Life Day, National Blonde Brownie Day
- January 23: Measure Your Feet Day, National Pie Day, Handwriting Day
- January 24: Talk Like A Grizzled Prospector Day, Belly Laugh Day, Peanut Butter Day, Beer Can Appreciation Day, Compliment Day
- January 25: Irish Coffee Day, Opposite Day, Fancy Rat & Mouse Day, A Room Of One's Own Day, National Seed Swap Day
- January 26: Peanut Brittle Day, Spouse's Day
- January 27: Chocolate Cake Day, Bubble Wrap Appreciation Day, Punch The Clock Day
- January 28: Blueberry Pancake Day, Data Privacy Day, National Kazoo Day, Rattlesnake Roundup Day
- January 29: Curmudgeons Day, Seeing Eye Dog Day, Puzzle Day, Freethinkers Day, National Cornchip Day
- January 30: Croissant Day, Inane Answering Message Day, Escape Day
- January 31: Fun At Work Day (conflicting reports list this as April 1st - why not have fun at work twice this year, just to be safe), Backward Day, Inspire Your Heart With Art Day, Pre-School Fitness Day
Seasonal
- January is the official month of: being kind to food servers, stalking awareness, mentoring, blood donors, hot tea, hobbies, financial wellness, soup, creativity, self-defense, birth defects prevention, bath safety, thyroid disease awareness, oatmeal, braille literacy, focusing on fiber, glaucoma awareness, careers in cosmetology, eye health, prune breakfast, cervical cancer screening, mental wellness, and self-love
- The first week of the month is dedicated to: New Year's resolutions, celebration of life, and laughing about this (whatever this may be!) someday
- Week two is designated as: Letter Writing Week, Vacation Awareness Week, and Cuckoo Dancing Week
- Week three celebrates: bald eagle appreciation, fresh squeezed juice, cleaning out your inbox, snowmobile safety, and the hunt for happiness
- The last week of January has been dubbed: National Snow Sculpting Week, Meat Week, Hoof Care Week, Cowboy Poetry Gathering Week, Handwriting Analysis Week
Sports
- It's College Bowl season!
- January 1: NHL Winter Classic
- January 4: NFL Playoffs begin
- January 13-26: Australian Open
- January 23-26: Winter X Games
- January 26: Pro Bowl
Pop Culture
- January 12: The Golden Globe Awards
- January 16: Oscar nominations will be announced
- January 16-26: Sundance Film Festival
- January 18: SAG Awards
- January 26: Grammy Awards
It's a new year and that means new opportunities to be amazing, so get out there! But don't forget to come back, great content marketing ideas for February will be posted soon.
As you just read, it's hot tea month. And Cypress North loves hot tea! Find out more about us, and get some helpful tips and tricks along the way... follow us on Twitter, Instagram, Facebook & Google+.
Meet the Author
Jess Budde
Jess is our Director of Marketing Operations & Client Services, and a co-host on our weekly Marketing O’Clock podcast. She joined Cypress North in 2013 and works out of our Buffalo office.
Jess serves as a liaison between internal and external teams, collaborating closely with both to cultivate successful client-agency relationships. She oversees all relationships from the very beginning, facilitating the sales process and proposals, managing contracts, and onboarding. She continues to act as a point of contact to ensure we’re providing the best experience and results for all clients.
Beyond client services, Jess is a performance marketing generalist with expertise in both paid and organic strategy. In previous roles as a senior marketing manager, she led some of our largest client accounts, driving results with PPC campaigns, lead nurturing, and organic content.
For more than a decade, Jess has been a trusted voice and thought leader in the digital marketing community, keeping clients and colleagues alike updated on the news that impacts them via the Marketing O’Clock podcast.
Jess is a Western New York native and graduated with a Bachelor of Arts in communication studies from Niagara University before attending Syracuse University, where she earned her Master’s degree in television, radio, and film. Prior to joining Cypress North, she worked in series development, talent, and casting at MTV during the golden Jersey Shore era.
When Jess isn’t working or giving takes on the latest digital marketing news, she enjoys spending time outside, hanging out with her two beautiful children, and watching the entire Sons of Anarchy series on repeat. You may also find her slinging beers at Brewed & Bottled, the craft beer shop and bar she runs with her husband.
Jess is an amateur ornithologist, Limp Bizkit lover, Candy Crush professional, and hot sauce connoisseur who enjoys burning herself into oblivion with the hottest sauce she can find.
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