Lions, Little League & Lollapalooza: August Content Marketing Ideas

By Jess Budde

Ahhhhhh August. It's a month without a single government/bank holiday, but since summer is in full swing people find all kinds of reasons to take a day off anyway. And why not? The weather is (hopefully) some of the best we see all year, and with just about a month left before the chilly wind starts to blow, there's no excuse too trivial for spending oodles of time outdoors. For those of you looking for a real "reason" to skip work, why not check the list below? There's nothing wrong with telling your boss you can't come in because it's Pony Express Day... she'll understand! Still sitting at your desk? (wimp!) At least use this list to plan out your editorial strategy for the month.


  • August 1: India Pale Ale (IPA) Day, International Childfree Day, World Wide Web Day, Girlfriends Day, National Raspberry Cream Pie Day, Respect For Parents Day, Yorkshire Day, International Beer Day, Rounds Resounding Day
  • August 2: National Mustard Day, National Ice Cream Sandwich Day, Mead Day
  • August 3: National Watermelon Day, Sisters Day, Friendship Day
  • August 4: Assistance Dog Day, Psychic Day, Social Security Day, US Coast Guard Day
  • August 5: Underwear Day, Work Like A Dog Day
  • August 6: Wiggle Your Toes Day, Root Beer Float Day, Fresh Breath Day
  • August 7: Particularly Preposterous Packaging Day, National Lighthouse Day, Purple Heart Day
  • August 8: International Cat Day, Happiness Happens Day, Odie Day
  • August 9: Garage Sale Day, Book Lover’s Day, Bowling Day, Rice Pudding Day
  • August 10: World Lion Day, Lazy Day, Duran Duran Appreciation Day, Sky Scraper Appreciation Day
  • August 11: Play In The Sand Day, Son & Daughter Day, S’mores Day, Ingersoll Day
  • August 12: Vinyl Record Day, World Elephant Day, International Youth Day, Middle Child’s Day
  • August 13: International Left Hander’s Day
  • August 14: Creamsicle Day
  • August 15: Men's Grooming Day, Relaxation Day
  • August 16: World Honey Bee Day, International Homeless Animals Day, National Tell A Joke Day, Airborne Day
  • August 17: Black Cat Appreciation Day, National Thrift Shop Day
  • August 18: Mail Order Catalog Day, Bad Poetry Day
  • August 19: World Humanitarian Day, Photography Day, Aviation Day
  • August 20: National Radio Day
  • August 21: Spumoni Day, Senior Citizens’ Day
  • August 22: Hug Your Boss Day (check with HR!), Be An Angel Day
  • August 23: Valentino Day, Ride The Wind Day
  • August 24: International Strange Music Day, Pluto Demoted Day, Vesuvius Day, Knife Day
  • August 25: Whisky Sour Day, Kiss And Make Up Day
  • August 26: National Dog Day, Women’s Equality Day
  • August 27: Burger Day, “The Duchess” Who Wasn’t Day, Tug-Of-War Day
  • August 28: Bow Tie Day, Race Your Mouse Around The Icons Day, Radio Commercials Day
  • August 29: Individual Rights Day, More Herbs Less Salt Day
  • August 30: Franchise Appreciation Day, Slinky Day, Toasted Marshmallow Day, International Whale Shark Day, Holistic Pet Day, Buffalo Chicken Wings Day
  • August 31: Pony Express Day, National Trail Mix Day, Love Litigating Lawyers Day


  • TV makes a triumphant return:  the slow summer season of television is almost over! New seasons of many TV series are coming back this month, so keep an eye out for your favorites
  • Back to school: it's back to class for most college students this month, as well as many K-12 kiddos in some parts of the country
  • August officially marks the month of: inventors, child support awareness, admitting you’re happy, minority donor awareness, American Indian heritage, romance, spinal muscular atrophy awareness, family fun, motor sports awareness, catfish, neurosurgery outreach, peaches, appreciating American artists, picnics, psoriasis awareness, goat cheese, golf, eye exams, panini sandwiches, immunization awareness, water quality, truancy prevention, breastfeeding, rescuing "mutts"
  • The first week of August is: International Clown Week, Bargain Hunting Week, , National Farmers' Market Week, Assistance Dog Week, National Simplify Your Life Week, Psychic Week, Exercise With Your Child Week, Single Working Women's Week, National Fraud Awareness Week
  • The second week is all about about: Elvis Week, National Smile Week, Feeding Pets Of The Homeless Week, National Scrabble Week, Weird Contest Week
  • Week three is dedicated to: Friendship Week, National Aviation Week, Minority Enterprise Development Week
  • The final week of August celebrates: National Safe At Home Week, Be Kind To Humankind Week


  • August 3: NFL Hall of Fame Induction
  • August 7-10: PGA Championship
  • August 14-17: LPGA Championship
  • August 14-24: Little League Baseball World Series
  • August 25-September 8: US Open
  • August 30: College Football season begins

Pop Culture

  • August 1: Guardians of the Galaxy hits theaters
  • August 2: Syfy Network's Sharktopus Vs. Petracuda airs...not that anyone expects is to outshine Sharknado 2: The Second One (which took the small screen by storm in July)
  • August 1-3: Lollapalooza (Chicago, IL) - acts include Eminem, AFI, Young The Giant, and a zillion more
  • August 1-3: Osheaga Music & Arts Festival (Montreal, QC) - if you're not going to Lollapalooza, head up north and see Lorde, Against Me!, Skrillex... the list goes on and on
  • August 1-3: Newport Jazz Fest (Newport, RI) - yes, another festival at the same time, but this one features Iyer, Coltrane, David Sanborn, among other jazzy folks
  • August 4-5: OVO Fest (Toronto, ON) - Drake, Outkast, and some surprise guests
  • August 4-10: Sturgis Rally
  • August 8-10: Outside Lands (San Francisco, CA) - rock out with performances by Tom Petty, The Killers, Arctic Monkeys, and more
  • August 10: Teen Choice Awards 2014 (airs on Fox)
  • August 24: MTV's VMAs (Video Music Awards)
  • August 29-30: Electric Zoo (New York, NY) - rave, rage, and rampage to the sounds of David Guetta, Dada Life, Dubfire, and then some
  • August 30-September 1: Bumbershoot (Seattle, WA) - Wu-Tang Clan, Panic! At The Disco, Elvis Costello & The Imposters, Los Lobos, DakhaBrakha, and probably everyone else, ever

That's all she wrote, well, all I wrote. Can't hardly wait for our next post? Feast your eyes on all of our content marketing ideas so far, and plan for the months ahead (make sure to check on dates that may change each year).

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Categories: Content Marketing
By Jess Budde


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Meet the Author

Vice President of Marketing Operations & Client Services

Jess Budde

Jess is our Vice President of Marketing Operations and Client Service, and the co-host of our weekly Marketing O’Clock podcast. She joined Cypress North in 2013 and works out of our Buffalo office.

Jess works closely with both our clients and our internal team, overseeing account staffing to ensure client satisfaction. She co-manages our agency’s digital marketing department, works to facilitate cross-departmental collaboration internally, and acts as an account lead for a few of our clients. Jess also explores new opportunities for our existing clients and prospects.

A Western New York native, Jess graduated with a Bachelor of Arts in communication studies from Niagara University before attending Syracuse University, where she earned her master’s degree in television, radio, and film. Before joining Cypress North, she worked in series development, talent, and casting at MTV during the golden era with Jersey Shore.

When Jess isn’t working or staying up to date on the latest digital marketing news, she enjoys spending time outside, hanging out with her son, and watching the entire Sons of Anarchy series on repeat.  You may also find her slinging beers at Brewed & Bottled, the bottle shop and craft beer bar she runs with her husband.

Jess is an amateur ornithologist, Limp Bizkit lover, Candy Crush professional, and hot sauce connoisseur who enjoys burning herself into oblivion with the hottest sauce she can find.