Meet the Host of The Agency Scoop Podcast

On this month’s episode, Maggie and I talk about all things Barbie, our thoughts about the hit film of the summer (no spoilers!), and how we felt about their creative marketing tactics. Plus, we let you in on what's happening […]

In this month’s episode, Maggie and I ‘thread the needle’ on Meta’s latest social media platform, including our opinions and experience of using the app for the first time. Plus, we dive into the uncertainty currently facing our economy and […]

On this month’s episode of the Agency Scoop, Maggie and I discuss the usage of artificial intelligence search engines and why they are more of a resource rather than a replacement for employees. Plus, we share our hot takes on […]

On this month’s episode of The Agency Scoop, Maggie and I discuss the state of our economy and how this is affecting companies and their marketing efforts, in house versus agency marketing services, and the rollout of our new client […]

In this month’s episode of The Agency Scoop, Maggie and I discussed the latest artificial intelligence news and the trending concerns behind quiet quitting. Both of these topics are rising in popularity. Whether or not that’s a good thing is […]

The Agency Scoop is back with a new structure, new co-host, and new agency talk! This month, I sat down with Maggie Humphrey, Digital Marketing Manager, at Cypress North, to discuss the pros and cons of working from home and […]

This month, I sat down with Barry Schwartz, CEO of web service firm Rusty Brick and founder of Search Engine Roundtable. His career began at age 14 when he joined his twin brother in starting a software development business. Their […]

This month, I sat down with Lauren Molenda, co-owner and brand strategist at Riveter Design.  Her career has been across several different WNY agencies and gave her experience with a ton of our local talent! In 2017, she joined forces […]

This month, I sat down with Tricia Barrett, Chief Operating Officer at Crowley Webb and Praxis.  Tricia joined the full service communications agency in 2003 with a background in project management, client service, and operations. She now oversees Crowley Webb’s […]

This month, I spoke with Charlie Fashana, the Director of Marketing at AAA of Western and Central New York. Charlie's career started in banking at HSBC and later First Niagara Bank. He moved over to the agency side for several […]

This month, I sat down with Sarah Burke, Data & Analytics Manager at Cypress North to talk about our newest department. All About Sarah Sarah came to Cypress North a little over five years ago after spending two years focusing […]

This month, I sat down with Matt Mombrea, Chief Technical Officer at Cypress North to discuss the process of building a website for a client. We walk through every step, its importance, and how it edges us closer to a […]

This month, I sat down with Casie Gillette, Senior Director of Digital Marketing at KoMarketing to discuss her time working at both an agency and as an in-house marketer. Changing Perspectives After three years at KoMarketing early on in her […]

This month, I sat down with our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a […]

This month, I sat down with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long-time people manager. We had a great time discussing management philosophies, leadership skills, and more! Getting Started in Management Amalia’s management journey […]

This month I had the amazing opportunity to sit down with long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency. Acento focuses on […]

Over the past year, how we run our agency has evolved due to the COVID-19 pandemic. I joined the team only about a month before we had to shut down our office, but feel lucky that we were able to […]

Life hacks, fun memories, and a few horror stories from Cypress North's resident moms. I sat down with two of my favorite fellow working mothers, Jess Budde and Christine Zirnheld (aka Shep!), to talk about their experiences on this month's […]

Many B2B organizations are historically structured in silos where marketing and sales work separately. We’ve found that if sales and marketing can work better together, the results of everyone’s efforts are compounded. This sounds simple, but it’s not always easy. […]

In this episode of The Agency Scoop, I chat with Pat Donovan, our Channel Account Manager at HubSpot, to breakdown the Partners Program and learn about what agencies should look for in a CRM and Marketing Automation platform for themselves […]